Field Marketing

Trade Marketing Manager: Definition, Job Description, Salary, and More

Everyone knows about consumer marketing, but how are those companies getting those products in front of consumers in the first place? This is where trade marketing comes in. Trade marketing managers..

5 Tips to Modernize Your Apparel Merchandising Strategy

Anyone in apparel retail knows merchandising is one of the commandments of sales success. However, customers have seen all the tricks in the book. Spring cleaning means it might be time to spruce up..

Packaging

3 Tasty Tips to Improve Your Food Marketing Strategy

In a space with fierce competition, food companies rely on compelling marketing strategies to stay afloat. While a comprehensive food marketing strategy consists of several moving parts, there are..

3 Expert Hacks to Get Accurate Retail Sales Data

As food and beverage manufacturers, you have to manage a two-part sales process. First up is the sale you make to retailers - the sale that most directly affects your bottom line. Then there’s the..

CPG Industry News

The Three R's of Consumer Sales Promotions: Risk Aversion, Reciprocity, and Reward

Businesses attempting to entice customers to purchase their product use a variety of consumer sales promotion techniques. We are all familiar with free samples, coupons, VIP memberships, BOGO sales..

Client Management

3 Expert Strategies For Improving Your Career As a Brand Rep

Brand representatives who work outside of the office need to be proactive about holding themselves accountable when they fall short of goals. Because while they have the freedom to go the extra mile..

Field Marketing

3 Best in Class Beverage Marketing Strategies [Examples]

 In the beverage industry, it’s all about standing out, which is why taking the time to develop a marketing strategy that resonates with your audience is the first step to a gaining competitive edge...

Field Marketing

An Inside Look at Red Bull's Brand Ambassador Program

A brand ambassador program is an extremely effective way of raising brand awareness and reaching a target audience. People assign meaning to the brands they like, and brand ambassadors help create..

Field Marketing

Field Marketing Teams: Who's Who [Infographic]

Field teams function like well oiled machines. They are a symphony of moving parts doing a myriad of tasks and activities. When it comes to representing your company, field marketers are the go-to..