Field Marketing

How to Improve Your Work in The Field [Infographic]

Being able to hold yourself accountable for your shortcomings at work is essential in every industry, and field marketing is no exception. To stay competitive in retail, field marketers need to be..

3 Expert Hacks to Get Accurate Retail Sales Data

As food and beverage manufacturers, you have to manage a two-part sales process. First up is the sale you make to retailers - the sale that most directly affects your bottom line. Then there’s the..

CPG Industry News

The Three R's of Consumer Sales Promotions: Risk Aversion, Reciprocity, and Reward

Businesses attempting to entice customers to purchase their product use a variety of consumer sales promotion techniques. We are all familiar with free samples, coupons, VIP memberships, BOGO sales..

Field Marketing

3 Best in Class Beverage Marketing Strategies [Examples]

 In the beverage industry, it’s all about standing out, which is why taking the time to develop a marketing strategy that resonates with your audience is the first step to a gaining competitive edge...

Field Marketing

An Inside Look at Red Bull's Brand Ambassador Program

A brand ambassador program is an extremely effective way of raising brand awareness and reaching a target audience. People assign meaning to the brands they like, and brand ambassadors help create..

Field Marketing

Field Marketing Teams: Who's Who [Infographic]

Field teams function like well oiled machines. They are a symphony of moving parts doing a myriad of tasks and activities. When it comes to representing your company, field marketers are the go-to..

CPG Tools & Tech

5 Ways Data Collection Forms Help Businesses Stay Organized

The old adage says, "If you can't measure it, you can't manage it." But collecting data on your business is only half the battle. Unless those "measurements" are also consistent, accurate, and..

CPG Industry News

Slotting Fees: 3 Ways to Get Your Product on The Shelf For Less

Retail shelf space is a hot commodity that thousands of manufacturers want a piece of. In an environment with razor-thin margins, retailers are highly selective about which new products they’re..

Insights and Studies

7 Creative Tactics For Field Teams Who Want to Communicate Better

If your company employs a field team to represent your brand at retail, you know how valuable it is to have someone make an impression on those stores in person. On the flip side, working out in the..