As food and beverage manufacturers, you have to manage a two-part sales process. First up is the sale you make to retailers - the sale that most directly affects your bottom line. Then there’s the eventual sale the store makes to your end consumer. While you have less control over these purchases, they’re arguably more important since consumer interest drives wholesale demand.
If you have a sales team selling large deals direct to..
Businesses attempting to entice customers to purchase their product use a variety of consumer sales promotion techniques. We are all familiar with free samples, coupons, VIP memberships, BOGO sales..
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Brand representatives who work outside of the office need to be proactive about holding themselves accountable when they fall short of goals. Because while they have the freedom to go the extra mile..
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In the beverage industry, it’s all about standing out, which is why taking the time to develop a marketing strategy that resonates with your audience is the first step to a gaining competitive edge...
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A brand ambassador program is an extremely effective way of raising brand awareness and reaching a target audience. People assign meaning to the brands they like, and brand ambassadors help create..
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Field teams function like well oiled machines. They are a symphony of moving parts doing a myriad of tasks and activities. When it comes to representing your company, field marketers are the go-to..
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The old adage says, "If you can't measure it, you can't manage it." But collecting data on your business is only half the battle. Unless those "measurements" are also consistent, accurate, and..
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Retail shelf space is a hot commodity that thousands of manufacturers want a piece of. In an environment with razor-thin margins, retailers are highly selective about which new products they’re..
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If your company employs a field team to represent your brand at retail, you know how valuable it is to have someone make an impression on those stores in person. On the flip side, working out in the..
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Relationships of all kinds can be difficult to navigate, and the relationship between a brand representative and a retailer is no exception. Still, many reps, merchandisers, and salespeople forego..
Product demos are one of the most important drivers of growth for food and beverage companies - especially for those bringing a new product to market. They help brands connect with consumers and win..
