How Purity. Organic Is Winning New Accounts Faster in the Field
Business Challenge
Purity.Organic’s field sales representatives are responsible for getting as much of their product on the shelves in as many retail locations as possible. That includes scouting out new retailers and closing deals, as well as placing replenishment orders and maximizing profitability at existing accounts.
Building relationships with retail managers is essential, but that can be difficult considering every rep visits multiple stores every day. What’s more, Purity.Organic sometimes sends several different reps to cover any given store, depending on their availability.
The photos in Repsly are really important. The rep can easily say, ‘I have a photo that shows you used to carry this product. You don’t have it right now, can I add it back in for you?’
DAVE MINNICK
Before using Repsly, Purity.Organic sales reps took notes about each store visit by hand in a notebook, then transcribed and emailed them to anyone else who might visit that location. They needed a tool its reps could use to collect and access customer data from anywhere. Repsly delivered exactly that, and more.