The Story
Marketsupport, a Canadian-owned company with a field force of over 500 employees, works with brands across Canada to improve consumer experiences and boost ROI. One of their key clients, Storck Canada, faced challenges in managing their retail operations. In leveraging Repsly to its fullest extent, Marketsupport transformed Storck's approach to store-level data, achieving impressive results.
Prior to leveraging Repsly to implement a better way of managing Storck’s data, field reps supporting Storck were referencing difficult to understand spreadsheets, making it hard to identify specific trends or SKU issues in-store. Their key concerns included excess inventory, negative stock, and zero sales for certain products. Without accurate, actionable data at the store level, resolving these issues was inefficient and time-consuming. There had to be a better way.
The Impact
Leveraging Repsly’s in-app field enablement to surface integrated point-of-sale data from the retailer provided Marketsupport’s reps the real-time SKU-level information they needed, as soon as they entered stores. Now teams could quickly identify key SKUs with issues and perform audits, fix issues, and track progress—all through a streamlined app. No more clunky excel sheets to reference while in-store. Reps were provided with key information to help focus their visit success and Marketsupport could trend the data to measure success and flag SKU level issues by store.
With accurate, actionable data at their fingertips, reps could address problems more effectively. This improved their relationship with one of the largest global retailers, and enhanced the accuracy of point-of-sale data. Marketsupport could focus on key opportunities to increase sales of SKUs that were in question with the point-of-sale data at their fingertips.
By partnering with Repsly and leveraging us to its full extent, Marketsupport transitioned to a focused action-driven approach to distribution in each store. The streamlined workflow allowed for a targeted issue resolution method to support better retailer relationships and enhanced efficiency, driving growth for their client, Storck Canada.
