The Story
Huel, a brand committed to providing nutritionally complete, plant-based food products, faced a major challenge during a crucial product launch at GNC. Their field team was tasked with visiting 2,000 stores within just 8 weeks, all while ensuring flawless in-store compliance and tracking key metrics such as out-of-stock items and void corrections. With a tight deadline and high expectations, Huel needed a reliable retail execution solution to efficiently monitor and report on in-store activities.
To meet this demanding goal, Huel began searching for a retail execution platform that could support their field team’s efforts and streamline reporting. After carefully evaluating several competitive solutions, Huel selected Repsly. The deciding factors were Repsly’s ability to quickly set up their account, provide comprehensive team training, and have the system live in-store within an impressive 2.5-week window.
The Impact
Repsly's customized Insight Dashboard became a critical tool for Huel, allowing them to track key performance metrics in real time. This seamless tracking gave Huel’s team full visibility into store performance, enabling swift responses to issues such as stockouts and voids. The enhanced analytics capabilities provided by Repsly not only gave Huel the confidence they needed to tackle the GNC launch but also laid the groundwork for future initiatives, including in-store sampling programs.
The fast and smooth implementation process, combined with the expertise of Repsly’s team, solidified Huel’s decision to rely on Repsly for both their immediate product launch needs and future retail execution initiatives. This partnership has positioned Huel for continued growth and success in the competitive plant-based food market, ensuring they have the tools to manage both day-to-day operations and larger strategic campaigns effectively.
