How Heretic Brewing's Sales Team Doubled Account Visits With Repsly
Business Challenge
Heretic Brewing Company’s field sales team visits restaurants, bars, and liquor stores, selling kegs and cases to new accounts, introducing new varieties to existing accounts, and looking for opportunities to sponsor events. Keeping track of data for each of these accounts is extremely important, but Heretic’s previous sales solution was complicated and difficult to use. As a result, reps often avoided making notes or recording activity altogether.
Without accurate, easy-to-access customer histories, reps would sometimes visit locations just to find out it was the purchasing manager’s usual day off, or that the variety they brought to sample was the same one they had brought along the previous week. Heretic Brewing was in desperate need of a user-friendly mobile CRM that would actually make its reps’ job easier.