trade promotion

Technology

The Role of Trade Promotion Management (TPM) in Retail Execution

What is TPM, TPO, IBP, and RGM?

Today we would like to introduce you to one of our friends, UpClear. Like Repsly, they are a company that makes business software for the specific use cases and needs..

Trade Promotion

What Brands Can Learn from Pepperidge Farm & Frank’s RedHot Summer Cross-Promotion

What has your brand done differently this summer to stand out on the shelf? As many shoppers have been eager to return to their in-store shopping habits it’s created a hyper-competitive market for..

Trade Promotion

The Top Cross-Promotional Campaigns of the Summer (Podcast & Transcript)

Wendy’s Spicy Chicken flavored Pringles. Space Jam Mac & Cheese. Krispy Kreme flavored Smart Food Popcorn. These are just a few of the cross-promotion campaigns sweeping the nation this summer as..

Trade Promotion

How to Use Data to Execute and Maintain Brand Promotions

Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that..

Trade Promotion

Why Half of All Promotions Fail to Have an Impact on Sales

Has your brand ever run a promotional campaign on a product, only to find out that after months of planning the display materials were set up incorrectly, in the wrong location, with the wrong..

Trade Promotion

These “Worst” Practices are Causing You to Lose Money on Promotions

We’ve all seen countless “best practice” lists that are designed to excite and motivate brands to reach new levels of success with their product promotions. While these lists are no doubt helpful,..

CPG Team Management

Why Your Reps Only Spend 38% of Their Time Generating Revenue

Most managers wouldn’t be shocked to find out that their reps aren’t spending 100% of their workday on revenue-generating activities. While their main goal is to sell, much of their workday is spent..

Trade Promotion

Why So Many Promotions Fail to Have an Impact on Sales [Infographic]

Guaranteeing the success of product promotions is a top priority for high performing brands. Still, many struggle to meet their promotion execution goals. In the infographic below, we discuss why so..

Trade Promotion

Why Your Competitors Are Outperforming You at the Shelf

Did you know that 72% of brands end up in the red when it comes to promotions? Chances are, most brands find themselves in that majority -- which means the other 28% of brands (i.e. your..