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Small Business, Big Data: A Practical Approach

Technology

Small Business, Big Data: A Practical Approach

Victoria Vessella

We’ve been hearing the term “big data” for years now, but usually not in the same sentence as “small business.” Companies of all sizes are using big data to improve internal operations, marketing strategies, and even employee engagement. But how can small businesses reap the benefits of big data without using expensive storage and analytics tools? The answer lies in taking a more tailored, practical, and mobile data collection approach.

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3 Min Read
Using Simple CRM To Reduce Complexity

Insights and Studies

Using Simple CRM To Reduce Complexity

Victoria Vessella

Modern businesses are more complex than ever before. With various technologies and communication channels exploding on the scene at an exponential rate, it can be difficult for organizational leaders..

3 Min Read

Insights and Studies

"S" is for Simple CRM: When Less Is More

Aya Tsuruta

The “S-Curve:” every innovator’s worst enemy. Martha Lagace, from the Harvard Business School explains it this way: When an idea is first made, only a handful adopt it and it slowly gains momentum..

3 Min Read
Traditional CRM vs. Mobile CRM: Choosing a CRM Software You Will Use

Technology

Traditional CRM vs. Mobile CRM: Choosing a CRM Software You Will Use

Amanda McGuinness

When I was in fifth grade and the brand new, first generation iPod mini came out, I had to have it. It was trendy, cool, and came in blue. Previously when I wanted to listen to music, I borrowed my..

5 Min Read
Over 350 Companies Newsjack in the Last Week of June

Technology

Over 350 Companies Newsjack in the Last Week of June

Aya Tsuruta

Last week your social media feed probably looked like a big bag of confetti exploded all over it. With the ruling of same-sex marriage as a legal right, America hoorahed both on the street and..

3 Min Read
Social Customer Service: Turning Complaints into Compliments

Technology

Social Customer Service: Turning Complaints into Compliments

Aya Tsuruta

O2 is the UK’s leading digital communications company connecting people and businesses through phones, tablets, computers, you name it. With over 10 million customers, they were in for a treat when..

3 Min Read
3 Tips for Improving Communication with Field Reps

Insights and Studies

3 Tips for Improving Communication with Field Reps

Victoria Vessella

Communication makes the world go round. Without an efficient means of communication in place, businesses that employ field representatives run the risk of having high employee turnover, customer..

3 Min Read
5 Reasons You Shouldn't Build a Custom App

Technology

5 Reasons You Shouldn't Build a Custom App

Amanda McGuinness

People have become accustomed to having everything they need immediately at their fingertips. This may seem unreasonable, but today if you cannot give your clients instant gratification it reflects..

3 Min Read
Mobile Workforce Management: The Value of Remote Team Cohesion

Accountability

Mobile Workforce Management: The Value of Remote Team Cohesion

Victoria Vessella

Research suggests that remote teams have the capacity to outperform their office counterparts, so long as they posses task accountability and team cohesion. Obtaining these results within remote..

3 Min Read
Getting Noticed: SEO, WOM, and Crowdsourcing

Technology

Getting Noticed: SEO, WOM, and Crowdsourcing

Amanda McGuinness

When you are looking for a new product or service, where do you go for suggestions? The Internet? Friends? Customer reviews? Some people may go to all three, but many rely on just one. If you are..

2 Min Read
Using Mobile CRM To Cope With Employee Turnover

Team Building

Using Mobile CRM To Cope With Employee Turnover

Victoria Vessella

Employee turnover burdens businesses with upfront costs of recruiting and training a replacement and lost knowledge from the employee who is leaving the organization. Turnover results from a number..

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