technology

Territory Management

How Much are Out-of-Stocks Hurting Your Business?

In the new world of retail, consumers are constantly faced with health risks at every store they visit. With that in mind, picture a customer making their regular trip to the local grocer, only to..

Insights and Studies

3 Types of Data You Need to Explode Sales in Your Highest Priority Accounts

For CPG brands mastering the retail channel is a massive opportunity, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that..

Insights and Studies

Guide to Using Point-of-Sale Data for Intelligent Retail Execution

One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide sales..

Insights and Studies

4 Main Retail Execution Problems That Innovation Will Solve in the 2020s

The 2010s brought a new age of technology to the forefront of retail. Manufacturers started collecting data about their execution at the point of sale, and retailers started using sales data to build..

CPG Tools & Tech

One Tool Helping Beauty Brands Grow Faster in the Field

It probably feels like some days your brand’s growth depends on your ability to be in 15 places at once. As much as you hone your teleportation skills, it likely isn’t possible to monitor consumers,..

CPG KPIs & Reporting

5 Sample Retail Sales Audits Your Brand Can't Live Without

Using audits to keep your brand’s growth on the right track is smart. What’s even smarter, though, is realizing that audits are not one size fits all. Even though a generic retail audit can evaluate..

CPG Tools & Tech

How to Maximize Activity Management Software (In Every Field)

According to Buyerzone’s 2013 market report, 91% of companies mobilizing more than 11 employees use activity management software. Obviously, not all of these companies do the same jobs -- all of them..

Team Building

What CPG Brands Can Learn From Street Teams in the Music Industry

Even if you’ve never read a written definition of the street team marketing strategy, you’ve probably experienced one. If you’ve ever been handed an index card on the street with a download code for..

Field Marketing

Use These 6 Social Media Tips to Boost Your Beauty Brand Online

It’s 2018 -- at this point you know building a brand-forward Instagram profile or Twitter feed is about way more than just putting a lot of content out there. Pulling off a head-turning social media..