How Mobile CRM Creates "Information Aware" Employees
Of all the characteristics required to provide excellent customer service, being “information aware” is the most important, according to Gartner Research Director Oliver Huang. She defines this trait as “being in possession of not only the correct knowledge to address a customer’s issue, but also knowing the customer’s context at the time of contact.”
For reps to be information aware, two things need to happen. First, the rep needs to..