Navigating Uncertainty: The Key to Success in Today's Retail Landscape
I’ve been working with retailers and brands since the late 1980s, and have seen at least 4 periods of “extended economic disturbance”. The story has been the same every time, and it holds true in the current climate as well: no one can accurately predict how long or deep it will run, and ‘uncertainty’ is the norm. I’ve also seen the rebounds and am very optimistic about the growth that lies ahead! Those who embrace the challenge, and..
