Packaging Design: Getting From the Shelf to the Checkout Line
A thirsty shopper approaches the refrigerated section of Whole Foods and faces about twenty different beverage options. She wants something healthy to make up for the
slice of pizza she just ate for lunch. That narrows it down to eight. She also read somewhere that chia seeds are the new go-to superfood. Now she has four. All four drinks have the same nutritional benefits and the prices differ only marginally. Moments later, her eyes..
