Sales trends in the CPG industry have been slowly evolving over the past five years, and we are going to see the effects of those changes in 2020.
We outline six of the biggest sales trends CPG brands will be seeing this year and what they can do to adapt their business plan template accordingly.
As the adage goes, you can’t improve what you don’t measure. The use of key performance indicators (KPIs) across many different facets of business proves this point. Managers have come to rely on..
The food and beverage industry is rapidly evolving to stay in line with modern customer demands. As the year unfolds we’re seeing brands lead the way in innovation for improved products, product..
When shopping for cosmetics, today’s customers look for a brand that appeals to a wide audience rather than just the stereotypical makeup-loving girl. Customers demand a brand that fulfils their..
Building an international brand - one that successfully straddles geographic borders - can be complex and risky. So to start, Canada would seem to be an obvious first choice for US companies who want..
5 Ways to Identify Growth Opportunities and Prioritize Your Accounts
![3 Minutes in the Whole Foods Snack Aisle with a Millennial Shopper [Video]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/Sarah%20Blog/whole%20foods%20aisle%20cover.jpg?width=480&height=252&name=whole%20foods%20aisle%20cover.jpg)
We try to get over to Whole Foods at least once a week, at least to say "hey" to some of our customers and scout out new trends and brands. While we're walking up and down the aisles, we always have..
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What does your products’ shelf presence say about your brand? A lot, actually. The store shelf is often shoppers’ first point of interaction with your products, so how they’re merchandised can make..
![There's Some Cool Psychology Behind Impulse Buys [Infographic]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/1._Stock_Photos/Free_Stock_Photos/Optimized-shopping-2411667_1920.jpg?width=480&height=252&name=Optimized-shopping-2411667_1920.jpg)
You’d be surprised why shoppers buy the way that they do. If your brand is in a sales slump, you can benefit from tapping into these tendencies to move products off the shelf faster. Getting..
The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers
Retail marketing is the process of bringing a product directly to customers in a retail store. It involves the planning, promotion, and presentation of a product. Having a..
![The Essential Checklist for Food Product Labels [Checklist]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/1._Stock_Photos/Free_Stock_Photos/halloween-candy-chocolates-nuts-sweet-min.jpg?width=480&height=252&name=halloween-candy-chocolates-nuts-sweet-min.jpg)
Food labels are a basic tool used by consumers when choosing food in stores. The information on the packaging label should be understandable, good quality printing, and must not be covered or..
In a space with fierce competition, food companies rely on compelling marketing strategies to stay afloat. While a comprehensive food marketing strategy consists of several moving parts, there are..
