Bad Assumption #2: Buyers Are a Blank Canvas
This is the second post of a seven-part blog series on "Bad Assumptions" that sales representatives make during the sales process.
A knowledgeable researcher has done their homework by visiting multiple vendor websites and leveraging their social network prior to reaching out/being willing to talk with a salesperson. Many have been happy to avoid early seller involvement. They have an inherent distrust of sellers and feel they may try..