For CPG brands, your team in the field is your eyes and ears in the store. They're what makes your whole retail strategy work. But we all know managing a remote workforce can have its challenges. That said, it can be made easy when you have the right tools, communicate effectively, and foster a team that lives and breathes your brand.
Here are 11 hacks to make your field team feel closer to your brand, and five tools to get started:
This year we are toasting to game changers in the beverage industry. Brands like Boxed Water are turning the market on its head as they look at old products in new ways. Other companies like..
Since 2017, we’ve seen stores embrace digital shopping, step up their stance on sustainability, and promote a healthier perspective overall. In 2018, it is food and bev’s chance to take those..
The push for companies to reach lifestyle brand status has impacted most aspiring CPG industry disruptors in a big way. Why settle for a customer that uses your product once just to forget about you..
![3 Minutes in the Whole Foods Snack Aisle with a Millennial Shopper [Video]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/Sarah%20Blog/whole%20foods%20aisle%20cover.jpg?width=770&height=404&name=whole%20foods%20aisle%20cover.jpg)
We try to get over to Whole Foods at least once a week, at least to say "hey" to some of our customers and scout out new trends and brands. While we're walking up and down the aisles, we always have..
If you’ve read our blog before, you know we work with thousands of brands who are vying to take over their category. Whether they’re just breaking into a new segment or gearing up to unseat a..
![There's Some Cool Psychology Behind Impulse Buys [Infographic]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/1._Stock_Photos/Free_Stock_Photos/Optimized-shopping-2411667_1920.jpg?width=480&height=252&name=Optimized-shopping-2411667_1920.jpg)
You’d be surprised why shoppers buy the way that they do. If your brand is in a sales slump, you can benefit from tapping into these tendencies to move products off the shelf faster. Getting..
When we think about “success” in the food and beverage space, we often think of establishing a national presence on the same shelves as industry leaders and our biggest competitors. While getting..
Congratulations to the winner of Repsly’s 100 Buzziest Brands ranking, Arctic Zero! We took a look at the food and beverage companies on Inc. Magazine’s Inc. 5000 list and ranked them based on their..
Just announced! We're revealing our 2017 list of the 100 Buzziest Food & Beverage Brands, ranking the year's fastest-growing brands by the buzz and conversation they stir up.
We started with the top..
Launching a brand is a huge undertaking, and it is totally okay to feel like you don’t always know what the next step should be. Whether it is a decision about pricing, marketing, or distribution,..
