For CPG brands mastering the retail channel is a massive opportunity, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that investment, CPG sales and marketing teams are putting data at the forefront of their retail execution efforts, unlocking the insight they need to prioritize and maximize high-opportunity initiatives.
One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide sales..
In the age of the coronavirus pandemic, CPG brands are having an unexpected moment. While it seems like most of the world is at home waiting for the storm to pass, brands that sell essential goods..
Sales leaders know that a lot rides on the success of in-store product promotions; that’s why executing them well is often a top priority. But according to a survey by the Promotion Optimization..
![How Kraft Heinz Grew National Account Sales by 25% in Just 2 Weeks [Video]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/KH%20video%20cover.png?width=770&height=404&name=KH%20video%20cover.png)
In 2019, the average consumer packaged goods brand spent between 11-27% of its budget on trade promotions. Despite that, nearly 55% of promotions still failed to have an impact on sales. Why? because..
![The 4 Innovations Shaping Retail Execution in the 2020s [Infographic]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/saleswoman-scanning-products-with-tablet-65981006.jpg?width=480&height=252&name=saleswoman-scanning-products-with-tablet-65981006.jpg)
Despite the advances in retail execution technology that were made in the past ten years, many brands are still struggling to gain an advantage and dominate in their category. In this infographic, we..
The 2010s brought a new age of technology to the forefront of retail. Manufacturers started collecting data about their execution at the point of sale, and retailers started using sales data to build..
People aren’t drinking beer like they used to. Bars are finding lessening success keeping up numbers as people are looking for more than an after-work Bud Light. While standard pubs may notice the..
In a competitive space such as food and beverage, it can sometimes seem like a good idea to cover a large market at once -- but once you do, where do you go from there? Consider the “inch wide, mile..
Winning in the store isn’t easy. To find the secret ingredients for growth, we set out to chat with execs who are manufacturing success at the store level. Here we spoke with Melissa Kalimov, COO of ..
Growing a food or beverage company is a constant uphill climb, and breaking out to the top of your category can often feel far away. In addition to having a great product that people love, it’s also..
