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How Field Teams Can Use Syndicated Sales Data to Find Opportunities for Growth

Merchandising

How Field Teams Can Use Syndicated Sales Data to Find Opportunities for Growth

Frank Brogie

For many CPG brands, purchasing syndicated sales data from IRI or Nielsen is a critical part of understanding the journey their products make from distribution through to purchase. Sure, your distribution data can tell you exactly what you shipped to each retailer and when, but it does little to help you understand what happens to your products between when they arrived at the store through the back door and when they left in a..

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What's in Your Tech Stack? Highlights From Industry Thought Leaders

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Retail Data in Action: How & Why CPG Brands Leverage Data to Win at the Shelf

Ben Weiner
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Thought-Leadership

Endcaps & Insights: The Necessity of Data Maturity in Retail (Pt. 2)

Matthew Brogie
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Thought-Leadership

Endcaps & Insights: The Necessity of Data Maturity in Retail (Pt. 1)

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Insights and Studies

Endcaps & Insights: Accessing The Power of Data-Driven Retail Execution

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4 Min Read
Nutrabolt Leans into Retail Technology Through COVID

Team Building

Nutrabolt Leans into Retail Technology Through COVID

Matthew DePaolis

While it may be commonplace for CPG brands to leverage their retail execution platforms to drive sales performance in the field, Nutrabolt – one of the most globally well-recognized energy brands –..

14 Min Read
50 Creative Display And Promotion Ideas to Outsell Your Competitors at Retail This Summer

Field Sales

50 Creative Display And Promotion Ideas to Outsell Your Competitors at Retail This Summer

Frank Brogie

For the most part in the United States life is beginning to feel a bit more normal as the Covid pandemic eases. It’ll also come as no surprise that consumers are excited to get back to their regular..

6 Min Read
Retail Data in Action: How & Why CPG Brands Leverage Data to Win at the Shelf

Insights and Studies

Retail Data in Action: How & Why CPG Brands Leverage Data to Win at the Shelf

Ben Weiner

Field sales leaders and executive teams are constantly seeking a baseline understanding of their field teams’ ability to cleanly execute and impact their sales goals. With 25 percent of sales lost..

5 Min Read
The Top Insights Every Field Team Should Share with the Sales Executive Team

Service Industry KPIs & Reporting

The Top Insights Every Field Team Should Share with the Sales Executive Team

Ben Weiner

Field sales leaders and executive teams are constantly seeking a baseline understanding of their field teams’ ability to cleanly execute and impact their sales goals. With 25 percent of sales lost..

4 Min Read
How to Drive Field Sales Performance Through Friendly Competition

Accountability

How to Drive Field Sales Performance Through Friendly Competition

Ben Weiner

A successful day in the life of a field sales rep starts early and is constantly on the move. Being such a uniquely siloed role, field team leaders are constantly looking for new ways to excite their..

7 Min Read
One Year Later: Retail Leaders Reflect on Lessons & Learnings From COVID-19

Insights and Studies

One Year Later: Retail Leaders Reflect on Lessons & Learnings From COVID-19

Ben Weiner

The COVID-19 pandemic brought unprecedented challenges and obstacles throughout the 2020 calendar year, forcing many companies to re-examine how they work and operate from the top-down. For many CPG..

5 Min Read
3 High-Impact CPG Sales Tips From Kraft Heinz’ Sales Team

CPG KPIs & Reporting

3 High-Impact CPG Sales Tips From Kraft Heinz’ Sales Team

Frank Brogie

For CPG brands, building a field sales team is a big investment — and an important one. Having dedicated sales reps champion your brand in high-opportunity stores and become experts in your market..

4 Min Read
Do Your Field Sales Visits Lead to Positive ROI?

CPG KPIs & Reporting

Do Your Field Sales Visits Lead to Positive ROI?

Ben Weiner

There’s no bigger investment a CPG brand can take than building a field sales team. While certainly expensive, the costs of a field sales team are soon outweighed by the unparalleled competitive..

4 Min Read
How STAR Brokerage Unlocked Their Retail Execution Potential

Merchandising

How STAR Brokerage Unlocked Their Retail Execution Potential

Ben Weiner

Food and beverage brokers know that managing the execution for a handful of brands across all of their retail channels is no easy task. As the link connecting their brand clients to shelf-level..

13 Min Read
Growing a Brand Ambassador Program at Scale

Team Building

Growing a Brand Ambassador Program at Scale

Ben Weiner

Brand ambassadors are an excellent way for CPG companies to expand awareness and reach a wider target audience. In its most basic form, the main role of brand ambassadors is to represent, promote,..

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