Just like any other separation, the process of rebranding can be difficult, but as a business evolves it is essential that its brand follows that progress. A brand change is warranted in obvious times such as when a business changes its name or it acquires another business, but here are some less obvious examples of when it may be time to move on from your current brand image.
In-store promotions can increase product sales for all retail products, but this holds especially true for food products. Any event in the store attracts the customer’s attention - by having a table..
B2B (business-to-business) marketing is far more lucrative than B2C (business-to-consumer) marketing- a single B2B sale can earn you hundreds of thousands of dollars, while a B2C sale may only earn..
The web is filled with free information and articles. Although, there are some that prominently break through the clutter. Whether they are educating or expressing ideas, there is a reason that a..
This is a guest post by technology copywriter, Ann Buechner.
Market Star produced a great infographic: "Sales vs. Marketing shouldn't be a battle of Cowboys vs. Aliens." (Try to ignore, for a moment,..
