As the cosmetics industry continues to grow, so does the umbrella of cosmetics marketing. It now includes everything from customer engagement to digital merchandising. To make sure your efforts in all of these categories are successful, you'll need more than just a well developed marketing strategy - you need to know if that strategy is being executed effectively.
Cosmetics sales in brick and mortar stores may be on the decline, but the majority of beauty purchases still come from department and drug stores. However, as online purchasing becomes more popular,..
Contrary to the understanding of many business owners, public relations is not limited to management of media communications. Rather, public relations forms a crucial part of the strategic objectives..
There’s no perfect time to scale your consumer packaged goods business, but as you begin to meet sales goals and build a strong financial buffer, you’re probably starting to think big. Increasing..
Millennials, or those aged 18-35, are now the largest consumer group in the world and are estimated to have the greatest spending power of any generation to date as of 2017. Needless to say, catering..
Many businesses focus their marketing efforts on self-promotion with a primary goal of increasing sales. While sales are important, this type of marketing approach ignores the customer experience...
In life, it always feels good to have someone on your team. This person is usually a friend who enjoys your company and shares a similar set of values or personality with you. In business, this is no..
Generally for things like shoes or earphones, you get what you pay for. $7 earphones will last you maybe a couple of months at best. As for shoes, leather flip flops will get you through plenty of..
The collaboration of sales and marketing departments is becoming imperative for businesses of any size. A survey conducted by Demand Metric revealed that 80% of respondents with highly integrated..
Trade shows provide opportunities for businesses to promote themselves, cultivate relationships with key clients, and scope out the competition. However, due to the sheer volume of vendors present at..
After going through drawing board after drawing board and multiple business plans, you have finally reached the production stage for your innovative product. Now you’re ready to show the world what..
