field marketing

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3 Clever Ways to Use Your CRM to Step Up Your Social Media Marketing

Melissa Sonntag

As a growing brand, one of the cornerstones of your marketing strategy is probably sharing stories and photos that show the world how much people love your products. It's easy enough to get sharable stories from consumers on social media, but its far tougher for your marketing team to get feedback from buyers or people who try your product for the first time.

Good news. If your team uses a CRM to collect data out in the field, getting..

How Your Brand Ambassadors Can Help You Sell More - Even Online!

Melissa Sonntag

The days of traditional, in-your-face advertising are being eclipsed by more creative ways of spreading the word about a brand. Companies are realizing that their users are becoming more and more..

8 Min Read

Field Marketing

So You've Got a Great Product. Now What?

Melissa Sonntag

After weeks, months, maybe even years of research and development, you’ve finally done it: you’ve created an amazing new product. At least to you and your supporters, your product is amazing. But how..

11 Min Read

Field Marketing

Trade Marketing: The Ultimate Guide [Example Strategies]

Melissa Sonntag

All businesses realize the importance of marketing to consumers. After all, if people don’t know your product exists, there will be no demand for it in the market, and that means no sales. However,..

6 Min Read

Field Marketing

2 Trade Promotion Tactics That Can Boost Sales by 15%

Victoria Vessella

No brand is immune from competition. To stay afloat, suppliers need to view their relationship with retailers as a strategic partnership. A well-designed trade promotion allows both retailers and..

1 Min Read

Field Marketing

Field Marketing: What Is It? [Infographic]

Melissa Sonntag

Field marketing is an effective way of engaging with consumers and raising brand awareness, but the variety of responsibilities and actions it entails can seem overwhelming to anyone new to the..

1 Min Read

Field Marketing

5 Tips For Better Apparel Merchandising And Marketing [Infographic]

Gabrielle Downey

From entering a store to closing a purchase, most customers don’t realize how merchandising impacted them. The subtle context of perfectly arranged racks and shelves, the precise placement of..

5 Min Read

Field Marketing

Trade Marketing Manager: Definition, Job Description, Salary, and More

Ameyna Jackson

Everyone knows about consumer marketing, but how are those companies getting those products in front of consumers in the first place? This is where trade marketing comes in. Trade marketing managers..

5 Min Read

Packaging

3 Tasty Tips to Improve Your Food Marketing Strategy

Victoria Vessella

In a space with fierce competition, food companies rely on compelling marketing strategies to stay afloat. While a comprehensive food marketing strategy consists of several moving parts, there are..

1 Min Read

Field Marketing

How to Improve Your Work in The Field [Infographic]

Melissa Sonntag

Being able to hold yourself accountable for your shortcomings at work is essential in every industry, and field marketing is no exception. To stay competitive in retail, field marketers need to be..

9 Min Read

CPG Industry News

The Three R's of Consumer Sales Promotions: Risk Aversion, Reciprocity, and Reward

Melissa Sonntag

Businesses attempting to entice customers to purchase their product use a variety of consumer sales promotion techniques. We are all familiar with free samples, coupons, VIP memberships, BOGO sales..

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field marketing

3 Clever Ways to Use Your CRM to Step Up Your Social Media Marketing

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How Your Brand Ambassadors Can Help You Sell More - Even Online!

So You've Got a Great Product. Now What?

Trade Marketing: The Ultimate Guide [Example Strategies]

2 Trade Promotion Tactics That Can Boost Sales by 15%

Field Marketing: What Is It? [Infographic]

5 Tips For Better Apparel Merchandising And Marketing [Infographic]

Trade Marketing Manager: Definition, Job Description, Salary, and More

3 Tasty Tips to Improve Your Food Marketing Strategy

How to Improve Your Work in The Field [Infographic]

The Three R's of Consumer Sales Promotions: Risk Aversion, Reciprocity, and Reward