field marketing

Featured

Retail Data in Action: How & Why CPG Brands Leverage Data to Win at the Shelf

Ben Weiner

Field sales leaders and executive teams are constantly seeking a baseline understanding of their field teams’ ability to cleanly execute and impact their sales goals. With 25 percent of sales lost due to poor retail execution, the top brands know that to meaningfully move the needle on growth, obstacles and problems in the field need to be attacked differently – which means they need to look at the problems differently, through..

3 Field Team Dashboards Your CPG Business Needed Yesterday

Ben Weiner

What are some of the most crucial dashboard views your CPG business needed yesterday in order to measure how the work your teams get done in the field impacts sales? Whether your brand sells snacks..

7 Min Read

Insights and Studies

One Year Later: Retail Leaders Reflect on Lessons & Learnings From COVID-19

Ben Weiner

The COVID-19 pandemic brought unprecedented challenges and obstacles throughout the 2020 calendar year, forcing many companies to re-examine how they work and operate from the top-down. For many CPG..

13 Min Read

Team Building

Growing a Brand Ambassador Program at Scale

Ben Weiner

Brand ambassadors are an excellent way for CPG companies to expand awareness and reach a wider target audience. In its most basic form, the main role of brand ambassadors is to represent, promote,..

7 Min Read

Merchandising

What Is Retail Merchandising? (+3 Tips from Winning Brands)

Matthew Brogie

(This article originally appeared on G2: Source)

Brick-and-mortarretail isn't going anywhere.

Despite the clamor surrounding the so-called retail apocalypse, studies show thatmore than halfof..

3 Min Read

Field Marketing

5 Tips for Building an Effective Discounting Strategy

INTURN

No business wants to be left with excess stock, but unfortunately this is inevitable for even the most successful CPG companies. That’s because excess inventory often results from factors outside of..

4 Min Read

Field Marketing

How to Build a Brand Ambassador Program [Free Toolkit]

Colin Chiakpo

For any new company or startup, starting a brand ambassador program is a great step in the right direction. Nowadays, many businesses use brand ambassadors to promote their brand during field..

12 Min Read

Merchandising

The Ultimate Guide to Merchandising in 2022

Melissa Sonntag

50% of consumers are likely to switch brands if a company doesn’t anticipate their needs via a proper merchandising strategy. Based on marketing research by San Diego State University Professor Iana..

9 Min Read

Field Marketing

The 4 Most Impactful Brand Ambassador Practices for 2020

Colin Chiakpo

Launching a brand ambassador program is a massive step toward building brand awareness, but it takes a careful approach to plan campaigns that actually move the needle on sales.

Social media and..

3 Min Read

CPG Tools & Tech

Demo and Sales Executive Shares Secret to 75% Growth

Frank Brogie

Merchandising, sales, and demo teams are the unsung heroes of CPG marketing. From winning new retail placements to driving sales at face-to-face events, retail services firms can have a huge impact..

8 Min Read