One of the biggest investments that the marketing organization of a Consumer Packaged Goods (CPG) company can make is in its field merchandising team. These teams are responsible for putting hands on product in retail, making sure that the product is positioned in the way that makes it most appealing to the consumer. The primary function of a Retail Merchandiser is to perform in-store audits, both standard Retail Audits (also known in..
Companies only hire Third Party Merchandising businesses for exceptional work. The entire business model revolves around picking up outsourced work that the vendor wants off their shoulders. Since..
When launching a product into the luxury industry, it’s not enough for it to be highly priced. Luxury customers are looking for products that symbolize abstract things like “space, time [and],..
Distribution Managers have a difficult job. Overseeing warehouse operations, maintaining production infrastructure and most importantly, making sure whatever needs to get from A to B, gets there.
Large companies with huge amounts of capital may have the luxury of modernizing their workforce alongside technological developments, but such is not always the case for small businesses and..
For companies operating within the CPG industry, gathering and utilizing market data should be the staple of any long-term strategy. Understanding the consumer and the competition is easier today..
"Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius -- and a lot of courage -- to move in the opposite direction."
--Albert Einstein
CRM, ERP,..
Packaging can be confusing.
There are so many variables to take into account during the design process that sometimes it can seem impossible to tackle every one of them. The good news is that there..
Smartphones and tablets have quickly worked their ways into the hearts and minds of consumers, and into the hand of businesses. As the workforce quickly becomes more remote and mobile, employers are..
Your product is established. You’re finally finding that retailers are interested in having you on their shelves, and your product is selling like hotcakes. While everything seems great, you may..
We have written quite a bit in recent months about the use of Mobile Technologies for Field Sales and Retail Merchandising, everything from tracking reps to taking photos and capturing competitive..
