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3 Cosmetic Industry Trends That Can Help You Beat The Competition

Packaging

3 Cosmetic Industry Trends That Can Help You Beat The Competition

Gabrielle Downey

Cosmetics sales in brick and mortar stores may be on the decline, but the majority of beauty purchases still come from department and drug stores. However, as online purchasing becomes more popular, competition on physical retail shelves becomes more cutthroat. With that in mind, it’s critical you consider new ways to make your merchandise stand out against your competitors.

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5 Min Read
The Secrets of Effective Cosmetics Merchandising

CPG Tools & Tech

The Secrets of Effective Cosmetics Merchandising

Victoria Vessella

In an industry that’s all about image, cosmetics merchandising plays an integral role in how customers view health and beauty products during their shopping experience. The visual merchandising..

3 Min Read
How To Use Retail Audit Software as Your CPG Business Expands

CPG Tools & Tech

How To Use Retail Audit Software as Your CPG Business Expands

Victoria Vessella

One challenge that scaling CPG companies face is their reliance on a geographically dispersed workforce to capture essential merchandising data from various retail locations around the country...

4 Min Read
Using Form Software for the Beverage Distribution Industry

CPG Tools & Tech

Using Form Software for the Beverage Distribution Industry

Victoria Vessella

Beverage distribution companies handle many responsibilities across the supply chain in order to deliver product to the end-user. Among these are order management, competitive analyses, and sales..

3 Min Read
Big Data: A Big Impact on Productivity

CPG Tools & Tech

Big Data: A Big Impact on Productivity

Amanda McGuinness

Today there are a few buzzwords that get tossed around a lot in the business sphere. Chief among them is “big data.” In fact, big data can be read about in almost any sphere. Big data, as defined by ..

3 Min Read
Small Brands Using Software to Optimize Category Management

CPG Tools & Tech

Small Brands Using Software to Optimize Category Management

Erin P. Friar

One of the strategies small businesses can use to acquire and retain retail partners is optimized category management; that is, the effective managing of the vendor side of a relationship. Marketing..

4 Min Read
Why Third Party Merchandisers Need a Mobile Software Solution

CPG Tools & Tech

Why Third Party Merchandisers Need a Mobile Software Solution

Erin P. Friar

Third party merchandisers work to simplify the lives of their clients. By offering an outside service, they lift responsibility off the shoulders of product makers. Here’s a few reasons why third..

3 Min Read
Using Retail Merchandising Software to Attract Retail Partners

CPG Tools & Tech

Using Retail Merchandising Software to Attract Retail Partners

Erin P. Friar

For many small and medium sized businesses (SMBs), attracting new retail partners is a continuous goal. Numerous strategies exist to gain new relationships, but one of the best ways to garner..

4 Min Read

CPG Tools & Tech

Protecting Fragile Products with Field Activity Management Software

Erin P. Friar

Field reps who deliver, merchandise, and sell fragile products have a number of unique responsibilities. From the moment product is placed in a truck until it is in the customer’s hands,..

4 Min Read
What Are the Costs of Using Paper Vs. Mobile Forms In the Beverage Industry

CPG Tools & Tech

What Are the Costs of Using Paper Vs. Mobile Forms In the Beverage Industry

Erin P. Friar

Businesses in the beverage industry tend to have larger product lines than those in other industries. According to Bevindustry.com, even the smallest distributors are expanding their product..

3 Min Read
3 Benefits of Digital Ordering Management For Field Teams

CPG Tools & Tech

3 Benefits of Digital Ordering Management For Field Teams

Erin P. Friar

Placing purchase orders is an integral part of a field rep’s daily duties. Because orders are a main source of revenue, they need to be executed in a thorough, correct, and efficient manner. If..

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