In an industry that’s all about image, cosmetics merchandising plays an integral role in how customers view health and beauty products during their shopping experience. The visual merchandising programs your company employs convey information to consumers about your brand’s personality and how it differs from others on the market. In addition to thoughtful design, however, it’s also essential your field merchandising strategy is..
One challenge that scaling CPG companies face is their reliance on a geographically dispersed workforce to capture essential merchandising data from various retail locations around the country...
Beverage distribution companies handle many responsibilities across the supply chain in order to deliver product to the end-user. Among these are order management, competitive analyses, and sales..
Today there are a few buzzwords that get tossed around a lot in the business sphere. Chief among them is “big data.” In fact, big data can be read about in almost any sphere. Big data, as defined by ..
One of the strategies small businesses can use to acquire and retain retail partners is optimized category management; that is, the effective managing of the vendor side of a relationship. Marketing..
Third party merchandisers work to simplify the lives of their clients. By offering an outside service, they lift responsibility off the shoulders of product makers. Here’s a few reasons why third..
For many small and medium sized businesses (SMBs), attracting new retail partners is a continuous goal. Numerous strategies exist to gain new relationships, but one of the best ways to garner..
Field reps who deliver, merchandise, and sell fragile products have a number of unique responsibilities. From the moment product is placed in a truck until it is in the customer’s hands,..
Businesses in the beverage industry tend to have larger product lines than those in other industries. According to Bevindustry.com, even the smallest distributors are expanding their product..
Placing purchase orders is an integral part of a field rep’s daily duties. Because orders are a main source of revenue, they need to be executed in a thorough, correct, and efficient manner. If..
One of the biggest investments that the marketing organization of a Consumer Packaged Goods (CPG) company can make is in its field merchandising team. These teams are responsible for putting hands on..
