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6 Territory Management Questions for Smarter Field Management

CPG Tools & Tech

6 Territory Management Questions for Smarter Field Management

Sara Mack

A big part of organizing your field team is evolving your territory management strategy into the best possible rep-grouping method. In this post we’ll tackle the big questions brands struggle with as they create a territory management plan that suits their timeline and aligns with their bigger picture goals, like the size of the retailers they’re hoping to expand into.  

Often described in middle school English classes as the five W’s..

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How to Drive Retailer Compliance for Stronger Promotions and Sales

CPG Tools & Tech

How to Drive Retailer Compliance for Stronger Promotions and Sales

Sara Mack

We don’t need to tell you how important it is to check in with your retailers to make sure everything is going according to plan. Even though this kind of monitoring saves you time and money in the..

6 Min Read
One Tool Helping Beauty Brands Grow Faster in the Field

CPG Tools & Tech

One Tool Helping Beauty Brands Grow Faster in the Field

Sara Mack

It probably feels like some days your brand’s growth depends on your ability to be in 15 places at once. As much as you hone your teleportation skills, it likely isn’t possible to monitor consumers,..

7 Min Read
How to Maximize Activity Management Software (In Every Field)

CPG Tools & Tech

How to Maximize Activity Management Software (In Every Field)

Sara Mack

According to Buyerzone’s 2013 market report, 91% of companies mobilizing more than 11 employees use activity management software. Obviously, not all of these companies do the same jobs -- all of them..

6 Min Read
How to Get Closer to Your Field Team Without Slowing Them Down

CPG Tools & Tech

How to Get Closer to Your Field Team Without Slowing Them Down

Frank Brogie

If you have a team in the field, you know they offer your brand a huge advantage. Through your team, you can support every one of your accounts with a personal relationship, and can control the way..

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Why CPG Disruptors Don't Get Branding Right the First Time

CPG Tools & Tech

Why CPG Disruptors Don't Get Branding Right the First Time

Sara Mack

Industry disruptors constantly get branding wrong in their quest to get it right. As you pour more energy into strengthening your brand’s persona, you probably won’t get it right the first time...

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10 Keys to Expanding Your Retail Footprint

CPG Tools & Tech

10 Keys to Expanding Your Retail Footprint

Frank Brogie

Successful brands today know how important it is to make their products available online (headline-grabbing meal replacement drink Soylent managed to raise $75 million after four years of only..

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Win More Shelf Space Using a Retail Competitive Analysis [Free Toolkit]

CPG Tools & Tech

Win More Shelf Space Using a Retail Competitive Analysis [Free Toolkit]

Victoria Vessella

Competition is inevitable in any industry, and it’s only getting more fierce. For brands concerned about the impact competitors will have on sales, it’s important to keep a finger on the pulse of the..

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5 Ways Data Collection Forms Help Businesses Stay Organized

CPG Tools & Tech

5 Ways Data Collection Forms Help Businesses Stay Organized

Gabrielle Downey

The old adage says, "If you can't measure it, you can't manage it." But collecting data on your business is only half the battle. Unless those "measurements" are also consistent, accurate, and..

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The Mobile Workforce Trend That Can Improve Productivity By 10%

CPG Tools & Tech

The Mobile Workforce Trend That Can Improve Productivity By 10%

Ameyna Jackson

Mobile data collection is nothing new in the consumer goods industry, but the idea of having reps use their own devices to complete work in the field is. The Bring-Your-Own-Device approach is a..

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How to Execute Your Cosmetic Marketing Strategy to Perfection

CPG Tools & Tech

How to Execute Your Cosmetic Marketing Strategy to Perfection

Ameyna Jackson

As the cosmetics industry continues to grow, so does the umbrella of cosmetics marketing. It now includes everything from customer engagement to digital merchandising. To make sure your efforts in..

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