cpg tools tech

CPG Tools & Tech

One Tool Helping Beauty Brands Grow Faster in the Field

It probably feels like some days your brand’s growth depends on your ability to be in 15 places at once. As much as you hone your teleportation skills, it likely isn’t possible to monitor consumers,..

CPG Tools & Tech

How to Maximize Activity Management Software (In Every Field)

According to Buyerzone’s 2013 market report, 91% of companies mobilizing more than 11 employees use activity management software. Obviously, not all of these companies do the same jobs -- all of them..

CPG Tools & Tech

How to Get Closer to Your Field Team Without Slowing Them Down

If you have a team in the field, you know they offer your brand a huge advantage. Through your team, you can support every one of your accounts with a personal relationship, and can control the way..

CPG Tools & Tech

10 Keys to Expanding Your Retail Footprint

CPG Tools & Tech

Win More Shelf Space Using a Retail Competitive Analysis [Free Toolkit]

Competition is inevitable in any industry, and it’s only getting more fierce. For brands concerned about the impact competitors will have on sales, it’s important to keep a finger on the pulse of the..

CPG Tools & Tech

5 Ways Data Collection Forms Help Businesses Stay Organized

The old adage says, "If you can't measure it, you can't manage it." But collecting data on your business is only half the battle. Unless those "measurements" are also consistent, accurate, and..

CPG Tools & Tech

The Mobile Workforce Trend That Can Improve Productivity By 10%

Mobile data collection is nothing new in the consumer goods industry, but the idea of having reps use their own devices to complete work in the field is. The Bring-Your-Own-Device approach is a..

CPG Tools & Tech

How to Execute Your Cosmetic Marketing Strategy to Perfection

As the cosmetics industry continues to grow, so does the umbrella of cosmetics marketing. It now includes everything from customer engagement to digital merchandising. To make sure your efforts in..

Packaging

3 Cosmetic Industry Trends That Can Help You Beat The Competition

Cosmetics sales in brick and mortar stores may be on the decline, but the majority of beauty purchases still come from department and drug stores. However, as online purchasing becomes more popular,..