cpg team management

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How to Get the Most Out of Field Team Employees

CPG Team Management

How to Get the Most Out of Field Team Employees

Cam Garrant

While businesses both small and large are making the shift from traditional offices to having dispersed field teams, or remote employees, plenty of managers are still hesitant about making such a dramatic shift. Those managers can now put their mind at ease. A recent Gallup study on employee engagement showed that workers who spend at least some of their work day out of the office were not only more engaged than their..

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4 Min Read
Choosing a Strategy for Building a Merchandising Team (Part 1 of 5)

CPG Team Management

Choosing a Strategy for Building a Merchandising Team (Part 1 of 5)

Matthew Brogie

If you are a reader of this blog then you know we spend a lot of time talking about how to make your field teams more efficient and effective, and how to leverage your field resources to provide..

3 Min Read
What You Need to Know about Employee Performance Ratings

CPG Team Management

What You Need to Know about Employee Performance Ratings

Matthew Brogie

As a society, we have been conditioned to reward based on a bell curve. Starting in secondary education and continuing into adulthood, it has been a long-standing belief that human performance..

3 Min Read
3 Reasons To Evaluate the Performance of Your Field Reps

CPG Team Management

3 Reasons To Evaluate the Performance of Your Field Reps

Erin P. Friar

For small and medium sized businesses (SMBs) with field teams, breaking into an industry and gaining brand recognition can be difficult. One way to aid the process is by evaluating the performance..

3 Min Read
Location Intelligence: The Key to Visibility

CPG Team Management

Location Intelligence: The Key to Visibility

Nancy Chen

Field reps spend at least 13% of their day driving from place to place. While this may not seem like a large part of their day, it is a vital one. Any delays in their transportation time may cause a..

2 Min Read
3 Ways the Beverage Industry Can Maximize Territory Management

CPG Team Management

3 Ways the Beverage Industry Can Maximize Territory Management

Erin P. Friar

Effective territory management is a powerful tool in any industry. It allows for visibility of competitors, eliminates ineffective travel, and encourages streamlined visits with retailers. To remain..

4 Min Read
How to Secure a Beverage Retailer: Overcoming Retailer Objections

CPG Team Management

How to Secure a Beverage Retailer: Overcoming Retailer Objections

Nancy Chen

When meeting with potential retailers in a sales meeting, it is important to anticipate what objections what they will have. This way, you can prepare in advance and know how to counter these..

3 Min Read
The 3 Steps for Bringing Your Luxury Good to Retail

CPG Team Management

The 3 Steps for Bringing Your Luxury Good to Retail

Cam Garrant
Anyone who has ever developed a product for retail understands how frustrating and confusing it can be to actually get the product on store shelves. For CPG (consumer packaged goods) organizations,..
2 Min Read
Avoiding Common Mistakes in Managing Retail Execution Teams

CPG Team Management

Avoiding Common Mistakes in Managing Retail Execution Teams

Matthew Brogie

We've written quite a bit in recent months about Retail Execution and Workforce Management, with a focus on best practices to win at retail. Today we're going to highlight some of the common mistakes..

2 Min Read
3 Important Steps to Finding the Best Location for Your Business

CPG Team Management

3 Important Steps to Finding the Best Location for Your Business

Frank Brogie

Whether you are looking for a place out of which to base your new company or choosing a new location for a regional hub, location is key. Even for retail merchandising companies that use remote sales..

3 Min Read
How To Be an Agile Field Sales Organization

CPG Team Management

How To Be an Agile Field Sales Organization

Frank Brogie

There is a growing buzz about Agile Field Sales; the ability to manage the efforts of an outside sales team with real time visibility, minimal data and reporting overhead and a high degree of..

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