In many ways, growing a brand is all about balance. Balancing passion and commitment, strategy and energy. Too much of one, and a brand can burn itself out before maturing into a successful business. Too much of the other, and it could struggle to generate excitement and outshine the competition.
At Repsly we work with tens of thousands of people who visit store after store to build their brand, and what we’ve seen as the most..
Choosing and tracking the right KPIs for each member of your team is important — focus on the wrong ones and you could be leaving money in potential sales on the table, but align your team with the..
You can’t manage what you can’t measure. This is not news to you. You’re tracking a few KPIs for your team, but how do you know they’re the right ones? Or, are they even enough? When your metrics..
Successful brands today know how important it is to make their products available online (headline-grabbing meal replacement drink Soylent managed to raise $75 million after four years of only..
Let's be real: Developing a pricing strategy is a major pain in the you-know-what.
The truth is, pricing a product is not just a matter of finding a magic number; it is a matter of understanding..
![How to Build Lean, Profitable Sales Territories [Video]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/3._Email/Paid_Emails/Dean%20Bevnet%20Bottom.png?width=480&height=252&name=Dean%20Bevnet%20Bottom.png)
Growing your brand locally can be exciting. There are plenty of opportunities to get local press, you get to collaborate with other local brands and retailers - but best of all, it’s all happening in..
If you are a young brand considering a future in the retail world, there are many things to consider before jumping right in. Whether it be a local store or a retail chain, one of the most important..
![Secrets to Success in The CPG Industry [Infographic]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/1._Stock_Photos/iStock_%28DO_NOT_USE_AFTER_30_DAYS%29/iStock-534029622.jpg?width=480&height=252&name=iStock-534029622.jpg)
As a young CPG company, you have many concerns regarding the health of your business. Between your competitors, emerging technologies, and all the nuances that come with running a company, it’s easy..
![Schedule Optimization Checklist For Cosmetic Merchandisers [Infographic]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/1._Stock_Photos/iStock_%28DO_NOT_USE_AFTER_30_DAYS%29/cosmetics-merchandising.jpg?width=480&height=252&name=cosmetics-merchandising.jpg)
With everything that goes into managing a cosmetics merchandising team, it can be easy to put off weekly or monthly scheduling for your field representatives. However, the productivity and success..
After you've made it into a store and gotten a spot on the shelf you're happy with, it's time to prove your brand's worth.
Your time with a retailer can be incredibly short-lived if you don't give..
For investors in the CPG space, risk aversion is a top priority. In an industry overflowing with competition, it’s essential for young startups to be on top of their game in order to maintain..
