If you missed our webinar on “How Kraft Heinz and Relentless Trade Achieve Success,” fear no more! We’ve recapped last week’s conversation which gave an inside look at how these two CPG industry leaders are driving their retail execution and why they made strategic investments in technology.
The webinar featured Shayne Kelly, retail sales manager at Kraft Heinz Canada, and Wade Duke, CEO & co-founder of Relentless Trade Solutions, who..
Brand ambassadors are an excellent way for CPG companies to expand awareness and reach a wider target audience. In its most basic form, the main role of brand ambassadors is to represent, promote,..
Knowledge is power -- but only if you have the right information. If your daily headaches come from managing relationships with retailers, staying in touch with representatives in the field, or..
Most managers wouldn’t be shocked to find out that their reps aren’t spending 100% of their workday on revenue-generating activities. While their main goal is to sell, much of their workday is spent..
![The 4 Innovations Shaping Retail Execution in the 2020s [Infographic]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/saleswoman-scanning-products-with-tablet-65981006.jpg?width=770&height=404&name=saleswoman-scanning-products-with-tablet-65981006.jpg)
Despite the advances in retail execution technology that were made in the past ten years, many brands are still struggling to gain an advantage and dominate in their category. In this infographic, we..
The 2010s brought a new age of technology to the forefront of retail. Manufacturers started collecting data about their execution at the point of sale, and retailers started using sales data to build..
As much of marketing moves online, businesses consistently ask themselves how they can translate their once-offline marketing techniques to an online world. While field sales agents are asked to hunt..
This article orginally appeared on the OpenView blog.
Research shows that a face-to-face request is34 times more effectivethan one made via email. Field sales representatives understand the value..
“I’d love to help you out, but I’m not sure how you’re different from what I’ve already got in the snack aisle.”
Hearing the word “no” is never easy (especially in sales), but it’s even worse when..
Merchandising, sales, and demo teams are the unsung heroes of CPG marketing. From winning new retail placements to driving sales at face-to-face events, retail services firms can have a huge impact..
![8 Retail Merchandising Tips These Sales Experts Swear By [Video]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/frankfeatureimage.png?width=480&height=252&name=frankfeatureimage.png)
What comes to mind when you think of merchandising? Is it eye-catching window displays and holiday promotions? Or maybe cross-merchandising and dump bins? While these things surely contribute to a..
