A. G. Lafley drove success at P&G in large part through his focus on the two key “Moments of Truth” that consumer packaged goods must win in order to survive and thrive. The first moment is when the consumer makes the decision to buy the product, and the second is when the consumer actually uses the product. In the first moment, the product must beat the competition on the shelf; in the second it must meet or exceed the consumer’s..
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For small and medium sized businesses (SMBs) with field teams, breaking into an industry and gaining brand recognition can be difficult. One way to aid the process is by evaluating the performance..
There are so many factors involved with determining a company’s success. Are they being innovative enough? Is their team of employees given praise for their accomplishments and held accountable for..
For Field-Based Organizations which regularly perform merchandising, marketing, selling, inspection, or servicing functions, day-to-day operations likely involve a great deal of mobile workforce..
For small businesses and entrepreneurs, it can be hard to appease the larger retail chains who require detailed reports and constant inventory management from their suppliers. CPG companies fighting..
