Every smart business owner knows the importance of KPIs (Key Performance Indicators). KPIs are metrics used to measure the success of a business, department, or individual against their goals. They show managers what’s working and what’s not. There are thousands of KPIs, and choosing the appropriate ones to measure can be a manager’s biggest challenge. Because of the daunting amount of data connected to businesses, managers may feel..
Businesses have thousands of moving parts, and keeping track of what is actually important can often seem an insurmountable task for managers and small business owners. The reality of the situation..
For growing and competitive businesses, it is important to constantly evaluate operations. To track their most important business objectives, data-driven teams establish Key Performance Indicators..
What’s the difference between marketing and sales? Ultimately, not much. Both aim to reach out to customers, keep them engaged, and foster long relationships with them. Marketing creates the..
Key Performance Indicators (KPIs) can be used across all levels of an organization to measure productivity, performance, and efficiency. They are especially useful for members of remote field teams..
Carol Spieckerman, President of NewMarketBuilders, spoke with us this week about three key trends that emerging beverage brands should keep an eye on in 2015. Check out what Spieckerman had to say..
“If you cannot measure it, you cannot improve it.”
- William Thompson, inventor of the Kelvin scale
This saying has been adopted for business, and is fundamental to understanding the importance of..
As a society, we have been conditioned to reward based on a bell curve. Starting in secondary education and continuing into adulthood, it has been a long-standing belief that human performance..
A. G. Lafley drove success at P&G in large part through his focus on the two key “Moments of Truth” that consumer packaged goods must win in order to survive and thrive. The first moment is when the..
For small and medium sized businesses (SMBs) with field teams, breaking into an industry and gaining brand recognition can be difficult. One way to aid the process is by evaluating the performance..
Businesses in the beverage industry tend to have larger product lines than those in other industries. According to Bevindustry.com, even the smallest distributors are expanding their product..
