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3 Simple Steps to Get Smarter Store-Level Data About Your Brand

CPG Team Management

3 Simple Steps to Get Smarter Store-Level Data About Your Brand

Dan MacDonald

To grow your brand, you’ve done more hands-on work than you probably care to remember. You’ve spent countless hours on your feet at tastings and events, and countless more in the car driving to meet with store managers and buyers. All of this you’ve done to increase your product’s presence in stores and availability for your customers. This is vital to the growth of your brand, but how much do you actually know about what happens to..

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5 Min Read
5 Sample Retail Sales Audits Your Brand Can't Live Without

CPG KPIs & Reporting

5 Sample Retail Sales Audits Your Brand Can't Live Without

Sara Mack
6 Min Read
How to Get Closer to Your Field Team Without Slowing Them Down

CPG Tools & Tech

How to Get Closer to Your Field Team Without Slowing Them Down

Frank Brogie

If you have a team in the field, you know they offer your brand a huge advantage. Through your team, you can support every one of your accounts with a personal relationship, and can control the way..

4 Min Read
Milk Makeup's Secret Weapon for Merchandising at Sephora  

CPG KPIs & Reporting

Milk Makeup's Secret Weapon for Merchandising at Sephora  

Frank Brogie

For brands who rely on sales in Sephora and Ulta, education and merchandising are key. That’s why earlier this year, Milk Makeup made a big decision to gain a competitive advantage in Sephoras..

13 Min Read
Retail Audits: The Ultimate Guide

CPG KPIs & Reporting

Retail Audits: The Ultimate Guide

Victoria Vessella

For suppliers to stay competitive in today’s marketplace, it is imperative to design and implement a strong retail execution strategy. Utilizing retail audits is the best way for a merchandiser to..

2 Min Read
What's MAAR and How Will It Help You Prevent OOS?

CPG Team Management

What's MAAR and How Will It Help You Prevent OOS?

Victoria Vessella

It’s no secret that stockouts hurt sales. A sizeable 37% of shoppers report buying from a competitor if their first-choice brand is out of stock, whereas 9% will buy nothing at all. To remedy this..

8 Min Read
Win More Shelf Space Using a Retail Competitive Analysis [Free Toolkit]

CPG Tools & Tech

Win More Shelf Space Using a Retail Competitive Analysis [Free Toolkit]

Victoria Vessella

Competition is inevitable in any industry, and it’s only getting more fierce. For brands concerned about the impact competitors will have on sales, it’s important to keep a finger on the pulse of the..

5 Min Read
Pricing Strategies: What Works Best For Your Business?

CPG KPIs & Reporting

Pricing Strategies: What Works Best For Your Business?

Melissa Sonntag

When embarking on a new business venture, there is no shortage of items on the strategizing agenda that need attending to. One crucial step to constituting a successful business plan, and ultimately..

4 Min Read
Using Form Software for the Beverage Distribution Industry

CPG Tools & Tech

Using Form Software for the Beverage Distribution Industry

Victoria Vessella

Beverage distribution companies handle many responsibilities across the supply chain in order to deliver product to the end-user. Among these are order management, competitive analyses, and sales..

2 Min Read
5 Steps To Cutting Costs In Retail

Supply Chain Management

5 Steps To Cutting Costs In Retail

Chris Miles

Balancing service delivery against the need for economy is something that every retailer faces – the need to cut back while remaining competitive and ensuring sufficient staffing is key. However,..

4 Min Read
Building Product Line Sheets: 3 Tips and Examples to Remember

CPG KPIs & Reporting

Building Product Line Sheets: 3 Tips and Examples to Remember

Erin P. Friar

For businesses trying to push products into retail stores, having a well organized retail line sheet to present is critical. The line sheet is a document that the business can hand over to a retail..

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