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Staying Ahead of the Competition in 2025: The Power of Data

Insights and Studies

Staying Ahead of the Competition in 2025: The Power of Data

Sara Bullock

Knowing where other CPG and retail services companies are putting their focus and their dollars is critical as you strategize for the year ahead. Repsly’s annual Retail Outlook Report is a great place to start. This year, we surveyed 170+ CPG and retail service professionals about their challenges and priorities going into 2025. Through our research, we learned what companies are doing to optimize their in-store presence, where they’re..

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5 Min Read
The Top Insights Every Field Team Should Share with the Sales Executive Team

Service Industry KPIs & Reporting

The Top Insights Every Field Team Should Share with the Sales Executive Team

Ben Weiner

Field sales leaders and executive teams are constantly seeking a baseline understanding of their field teams’ ability to cleanly execute and impact their sales goals. With 25 percent of sales lost..

3 Min Read
4 Key Capabilities You Can Achieve with Repsly’s Insights Dashboards

Service Industry KPIs & Reporting

4 Key Capabilities You Can Achieve with Repsly’s Insights Dashboards

Ben Weiner

CPG sales and merchandising leaders have long struggled to measure the way their teams get work done in the field. 

That’s why we built Insights Dashboards — the next evolution of Repsly’s retail..

5 Min Read
3 High-Impact CPG Sales Tips From Kraft Heinz’ Sales Team

CPG KPIs & Reporting

3 High-Impact CPG Sales Tips From Kraft Heinz’ Sales Team

Frank Brogie

For CPG brands, building a field sales team is a big investment — and an important one. Having dedicated sales reps champion your brand in high-opportunity stores and become experts in your market..

4 Min Read
Do Your Field Sales Visits Lead to Positive ROI?

CPG KPIs & Reporting

Do Your Field Sales Visits Lead to Positive ROI?

Ben Weiner

There’s no bigger investment a CPG brand can take than building a field sales team. While certainly expensive, the costs of a field sales team are soon outweighed by the unparalleled competitive..

CPG Sales Guide

5 Ways to Identify Growth Opportunities and Prioritize Your Accounts

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7 Min Read
CPG Data Analytics: The Ultimate Guide

Insights and Studies

CPG Data Analytics: The Ultimate Guide

Melissa Sonntag

When it comes to the CPG industry, utilizing data in your overall business strategy is key to staying ahead of the curve. Top performing brands take a data-driven approach to their businesses and..

8 Min Read
Data Stories: Three Types to Win More Retail Space

Insights and Studies

Data Stories: Three Types to Win More Retail Space

Melissa Sonntag

In the retail world, there’s no merit in scoring shelf space if you’re not able to keep it. That being so, retailers often conduct category reviews, where you’re given the task of proving your..

13 Min Read
Growing a Brand Ambassador Program at Scale

Team Building

Growing a Brand Ambassador Program at Scale

Ben Weiner

Brand ambassadors are an excellent way for CPG companies to expand awareness and reach a wider target audience. In its most basic form, the main role of brand ambassadors is to represent, promote,..

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The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers

RETAIL EXECUTION eBOOK

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3 Min Read
Does Your Shelf Share Match Your Market Share?

CPG KPIs & Reporting

Does Your Shelf Share Match Your Market Share?

Ben Weiner

For CPG brands, the battle for market share is as old as time. But in an era where most shopper decisions are made in-store at the fixture and shelf space continues to decrease as new brands emerge,..

3 Min Read
Retail Audit Checklist: 37 Advanced Metrics to Track at the Shelf

CPG KPIs & Reporting

Retail Audit Checklist: 37 Advanced Metrics to Track at the Shelf

Melissa Sonntag

For CPG companies selling at retail, retail audits are an important part of maintaining a strong shelf presence. This checklist covers 37 different metrics that you're reps should be measuring every..

10 Min Read
3 Types of Data You Need to Explode Sales in Your Highest Priority Accounts

Insights and Studies

3 Types of Data You Need to Explode Sales in Your Highest Priority Accounts

Melissa Sonntag

For CPG brands mastering the retail channel is a massive opportunity, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that..

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