Cosmetics sales in brick and mortar stores may be on the decline, but the majority of beauty purchases still come from department and drug stores. However, as online purchasing becomes more popular, competition on physical retail shelves becomes more cutthroat. With that in mind, it’s critical you consider new ways to make your merchandise stand out against your competitors.
‘Tis the season to be jolly! It’s also the peak season for consumer spending. According to the National Retail Federation, shoppers will dish out a whopping $630.5 billion this year, marking a 3.7%..
Carol Spieckerman, President of NewMarketBuilders, spoke with us this week about three key trends that emerging beverage brands should keep an eye on in 2015. Check out what Spieckerman had to say..
There’s no doubt about: Millennials are changing the business landscape. Not only do they make up one of the largest consumer groups, being 25% of the population and exceeding the Baby Boomer..
The relationship between vendors and retailers will be shifting in 2015. According to marketing expert Toby Desforges, there will be a redefinition of category management in the new year. To better..
The beverage industry is a competitive landscape, and it is important to keep up with popular trends, such as beverage packaging design. In fact, the packaging choices beverage businesses make..
Black Friday is behind us, Cyber Monday is no more, and Green Monday has gone. So what’s left for retailers?
A whole lot actually.
Businesses in the beverage industry tend to have larger product lines than those in other industries. According to Bevindustry.com, even the smallest distributors are expanding their product..
