![Secrets to Success in The CPG Industry [Infographic]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/1._Stock_Photos/iStock_%28DO_NOT_USE_AFTER_30_DAYS%29/iStock-534029622.jpg?width=770&height=404&name=iStock-534029622.jpg)
As a young CPG company, you have many concerns regarding the health of your business. Between your competitors, emerging technologies, and all the nuances that come with running a company, it’s easy to get overwhelmed. However, companies in the CPG industry can utilize success-driving strategies to maintain profitability and ultimately scale up.
![The Basics of Cross Merchandising [Video]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/1._Stock_Photos/iStock_%28DO_NOT_USE_AFTER_30_DAYS%29/cosmetics-display.jpg?width=480&height=252&name=cosmetics-display.jpg)
Sales and cross merchandising are like peanut butter and jelly. In fact, cross merchandising is the reason your peanut butter is sitting next to different flavors and brands of jelly on your grocery..
If you’re in the natural products space, then you’ve definitely heard of Expo West. This multi-day conference and trade show is the world’s largest healthy products event. It’s produced by New Hope..
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Maintaining a lucrative business is expensive in any industry, including the CPG space. Let’s suppose your company has successfully developed high-quality products and brought them to market with the..
For investors in the CPG space, risk aversion is a top priority. In an industry overflowing with competition, it’s essential for young startups to be on top of their game in order to maintain..
After a few months in business, your brand has found some traction in the marketplace. Your products are being sold at local farmers’ markets or retailers in your community - you’ve gotten a taste of..
In one form or another, chances are almost everyone you know starts their day with coffee - be it home-brewed, bottled, or purchased hot or iced from a coffee shop. As longstanding as its popularity..
The global beverage market is projected to sell 948.7 billion liters in 2017, according to Statista. Cracking into those sales won’t be easy with well-established brands dominating the market, but..
