CPG KPIs & Reporting

Do Your Field Sales Visits Lead to Positive ROI?

There’s no bigger investment a CPG brand can take than building a field sales team. While certainly expensive, the costs of a field sales team are soon outweighed by the unparalleled competitive..

Insights and Studies

CPG Data Analytics: The Ultimate Guide

When it comes to the CPG industry, utilizing data in your overall business strategy is key to staying ahead of the curve. Top performing brands take a data-driven approach to their businesses and..

Merchandising

How Kraft Heinz and Relentless Trade Achieve Success

If you missed our webinar on “How Kraft Heinz and Relentless Trade Achieve Success,” fear no more! We’ve recapped last week’s conversation which gave an inside look at how these two CPG industry..

Insights and Studies

Data Stories: Three Types to Win More Retail Space

In the retail world, there’s no merit in scoring shelf space if you’re not able to keep it. That being so, retailers often conduct category reviews, where you’re given the task of proving your..

Merchandising

How STAR Brokerage Unlocked Their Retail Execution Potential

Food and beverage brokers know that managing the execution for a handful of brands across all of their retail channels is no easy task. As the link connecting their brand clients to shelf-level..

Team Building

Growing a Brand Ambassador Program at Scale

Brand ambassadors are an excellent way for CPG companies to expand awareness and reach a wider target audience. In its most basic form, the main role of brand ambassadors is to represent, promote,..

4 Ways to Elevate In-Store Promotions

In today’s world of retail, CPG companies spend on average up to nearly one-third of its revenue on trade promotions, and for good reason – it’s an easy and great differentiator to set themselves..

Territory Management

How to Increase Chain Penetration with Data

Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that..

Repsly News

Repsly Celebrates 10 Years of Empowering CPG Teams

Repsly is proud to celebrate our 10th year in business providing retail execution to thousands of brands that record more than 5 million activities per month.