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2 Min Read
Sales vs. Marketing: What's the difference?

Field Marketing

Sales vs. Marketing: What's the difference?

Ann Buechner

This is a guest post by technology copywriter, Ann Buechner.

Market Star produced a great infographic: "Sales vs. Marketing shouldn't be a battle of Cowboys vs. Aliens." (Try to ignore, for a moment,..

2 Min Read
The Difference Between Lean & Agile

Team Building

The Difference Between Lean & Agile

Jenna Hannon

In this day and age, we are all about speed. We want our food quick; we want products that make our lives faster and easier, and we want our businesses to move quickly. Because, when everyone else is..

2 Min Read
Hiring a Superstar Sales Team

Team Building

Hiring a Superstar Sales Team

Ann Buechner

Written by technology focused writer and copywriter, Ann BuechnerMy first "real" job was at a men's clothing store, making $4.25 an hour plus commision. Until that moment, my only experience..

2 Min Read
The Difference Between Social Media Marketing & Social Media Sales

Technology

The Difference Between Social Media Marketing & Social Media Sales

Jenna Hannon

Branding Brand weighs in on Wednesday morning this week on TechCrunch on mobile conversation rates through social media, and the results are a bit grim.

2 Min Read
Leveraging Pintrest for Online Marketing

Technology

Leveraging Pintrest for Online Marketing

Ann Buechner

This week we have an amazing guest post by Ann Buechner, a copywriter who specializes in technology products, who gives us some great insights on why social media is female dominated and how to..

1 Min Read
Influence Right Out of the Gate

Technology

Influence Right Out of the Gate

Jenna Hannon

"Influence right out of the gate," exclaims Mavis Huntley of Toronto's advertising agency, John St., during this week's NXNE conference in Toronto, Canada. The Conference is the North's version of ..

2 Min Read
5 Words for Closing a Sale

Team Building

5 Words for Closing a Sale

Jenna Hannon

Adapted from Jeff Haden's excellent piece over at Inc.

2 Min Read
Personality Traits and Qualities of a Good Salesperson

Team Building

Personality Traits and Qualities of a Good Salesperson

Jenna Hannon

In the Mad Men universe, Don Draper is widely recognized as an aggressive, uncompromising, and risk-taking ad man. His pitches to prospective clients often end in him outlining in exquisite detail..

2 Min Read
The Mighty Move to Mobile

Technology

The Mighty Move to Mobile

Matthew Brogie

It all began in 2002, when landlines were surpassed by mobile phones. Global telephone lines and mobile phones converged at a point of no return. Mobile phones saw exponential growth before we even..

3 Min Read
Bottom Up Sales

Team Building

Bottom Up Sales

Matthew Brogie

Sales is a Bottom Up Operation, Not Top Down

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