The stories of how great brands have been built are as varied as the products themselves, from P&G's launch of Prilosec, which hit tens of thousands of shelves over a single weekend, to Tom & Tom of Nantucket Nectars personally growing their brand one boat at a time in Nantucket harbor. Just as the variation in businesses is vast, so is the variation in knowledge around how to build a presence in retail merchandising. There is a lot of..
It is now 'free' to take pictures of your products as they exist in retail. Every merchandiser carries a phone with a camera, and good retail merchandising tools make photo documentation super easy...
A strong retail merchandising company is quality-driven, agile, and efficient. Field management is especially important in promoting these qualities within the merchandising company, and field..
Creating an agile field sales solution for your retail merchandising company is a huge step towards increasing productivity in your business; if you have already completed this process-..
With the wave of the mobile technology revolution having swept across businesses across the board, arming mobile reps everywhere with smartphones, many retail merchandising companies are looking to..
It's a fact of life that well-merchandised products sell better than those that are simply placed on the shelves. Field marketing managers work hard to get their products positioned prominently in..
Whether you are looking for a place out of which to base your new company or choosing a new location for a regional hub, location is key. Even for retail merchandising companies that use remote sales..
Agile field sales organizations can benefit from equipping their sales reps with mobile technology. As mobile capabilities expand, the agile field rep becomes more powerful, gaining from increased..
We have already identified some best practices for social media marketing, and now that your merchandising company has established itself in the world of social media it is time to turn this position..
There is a growing buzz about Agile Field Sales; the ability to manage the efforts of an outside sales team with real time visibility, minimal data and reporting overhead and a high degree of..
So your merchandising company has a strong team of reps with an agile sales strategy, now it is time to take the next step in growing your business by putting together a crucial piece of your..
