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Do You Really Want to Know Where Your Reps Are?

Accountability

Do You Really Want to Know Where Your Reps Are?

Matthew Brogie

With the proliferation of SmartPhones and all of the technology that they encompass, there is almost nothing that goes undocumented about what a person does anymore. Reps might not be tweeting about their field activities, or vining their client visits, but their phones are certainly aware of where they are at all times… and that means you can be too. There are many utilities available for tracking the location of employees or company..

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5 Min Read
10 Keys to Building Your Retail Presence

10 Keys to Building Your Retail Presence

Frank Brogie

The stories of how great brands have been built are as varied as the products themselves, from P&G's launch of Prilosec, which hit tens of thousands of shelves over a single weekend, to Tom & Tom of ..

2 Min Read
Why Photo Documentation Is a Great Retail Execution Tool

CPG Tools & Tech

Why Photo Documentation Is a Great Retail Execution Tool

Frank Brogie

It is now 'free' to take pictures of your products as they exist in retail. Every merchandiser carries a phone with a camera, and good retail merchandising tools make photo documentation super easy...

2 Min Read
Leveraging Mobility for Retail Competitive Advantage

CPG Tools & Tech

Leveraging Mobility for Retail Competitive Advantage

Frank Brogie

A strong retail merchandising company is quality-driven, agile, and efficient. Field management is especially important in promoting these qualities within the merchandising company, and field..

3 Min Read
Best Practices for Rolling Out Retail Merchandising Software

CPG Tools & Tech

Best Practices for Rolling Out Retail Merchandising Software

Frank Brogie

Creating an agile field sales solution for your retail merchandising company is a huge step towards increasing productivity in your business; if you have already completed this process-..

2 Min Read
5 Best Mobile Features for Retail Merchandising

CPG Tools & Tech

5 Best Mobile Features for Retail Merchandising

Frank Brogie

With the wave of the mobile technology revolution having swept across businesses across the board, arming mobile reps everywhere with smartphones, many retail merchandising companies are looking to..

3 Min Read
Retail Merchandising Tips: 5 Best Practices and Tools

Retail Merchandising Tips: 5 Best Practices and Tools

Frank Brogie

It's a fact of life that well-merchandised products sell better than those that are simply placed on the shelves. Field marketing managers work hard to get their products positioned prominently in..

2 Min Read
3 Important Steps to Finding the Best Location for Your Business

CPG Team Management

3 Important Steps to Finding the Best Location for Your Business

Frank Brogie

Whether you are looking for a place out of which to base your new company or choosing a new location for a regional hub, location is key. Even for retail merchandising companies that use remote sales..

2 Min Read
4 Mobile Technology Trends That Will Boost Field Rep Productivity

CPG Tools & Tech

4 Mobile Technology Trends That Will Boost Field Rep Productivity

Frank Brogie

Agile field sales organizations can benefit from equipping their sales reps with mobile technology. As mobile capabilities expand, the agile field rep becomes more powerful, gaining from increased..

3 Min Read
5 Ways Social Media Monitoring Can Improve ROI in Lead Generation

Technology

5 Ways Social Media Monitoring Can Improve ROI in Lead Generation

Frank Brogie

We have already identified some best practices for social media marketing, and now that your merchandising company has established itself in the world of social media it is time to turn this position..

3 Min Read
How To Be an Agile Field Sales Organization

CPG Team Management

How To Be an Agile Field Sales Organization

Frank Brogie

There is a growing buzz about Agile Field Sales; the ability to manage the efforts of an outside sales team with real time visibility, minimal data and reporting overhead and a high degree of..

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