When team leaders are not with their field teams, it can be difficult to measure certain aspects of work performance. Metrics such as customer engagement and territory coverage are important to measure, but are often an afterthought for managers who don’t have the resources to track them. With the arsenal of mobile tools available to team leaders today, measuring and analyzing those metrics is now an affordable reality. Field reps can..
"Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius -- and a lot of courage -- to move in the opposite direction."
--Albert Einstein
CRM, ERP,..
The beverage market can prove incredibly difficult to break into for small businesses and entrepreneurs. There exists titans of industry in nearly every major area of the beverage world from soft..
Did you know that the color pink used to be considered a masculine color? That a century ago blue was considered a very feminine color?
Understanding that external influences such as culture change..
Packaging can be confusing.
There are so many variables to take into account during the design process that sometimes it can seem impossible to tackle every one of them. The good news is that there..
Retail merchandising is constantly evolving in nearly every industry, where technology, changing opinions, and new sales channels influence how producers design the packages which secure and promote..
Merchandising is an industry that demands incredible attention to detail and an organized system of communication. While many managers have a system in place that runs smoothly, regularly checking..
Inefficient pricing is one of the greatest missteps that an emerging brand can make when crafting retail pricing strategies. It isolates consumers who would otherwise be trying your product for the..
For entrepreneurs and business owners today, there is a plethora of promotional tactics available to push sales and drive growth. While you may want to utilize every strategy available to you, it is..
Smartphones and tablets have quickly worked their ways into the hearts and minds of consumers, and into the hand of businesses. As the workforce quickly becomes more remote and mobile, employers are..
