Featured
How KPIs Will Simplify Your Mobile Workforce Management

CPG KPIs & Reporting

How KPIs Will Simplify Your Mobile Workforce Management

Matthew Brogie

For Field-Based Organizations which regularly perform merchandising, marketing, selling, inspection, or servicing functions, day-to-day operations likely involve a great deal of mobile workforce management. While things like mobile data collection and real-time communication are made easy with cloud-based Mobile CRM software, there is still the matter of converting collected information into a format which helps to guide the..

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4 Min Read
Alternatives to Monetary Incentives for Employee Productivity

Team Building

Alternatives to Monetary Incentives for Employee Productivity

Nancy Chen
Monetary incentives for employees is the most common method companies use to motivate workers. While there are no employees that would claim that they are not motivated by monetary incentives, it is..
4 Min Read
How to Secure a Beverage Retailer: Overcoming Retailer Objections

CPG Team Management

How to Secure a Beverage Retailer: Overcoming Retailer Objections

Nancy Chen

When meeting with potential retailers in a sales meeting, it is important to anticipate what objections what they will have. This way, you can prepare in advance and know how to counter these..

3 Min Read
Rally Retail Merchandisers with Mobile Data Collection Software

CPG Tools & Tech

Rally Retail Merchandisers with Mobile Data Collection Software

Erin P. Friar

Companies only hire Third Party Merchandising businesses for exceptional work. The entire business model revolves around picking up outsourced work that the vendor wants off their shoulders. Since..

3 Min Read
BYOD, CYOD, or COPE - What Does it Mean And Which One is For You?

Technology

BYOD, CYOD, or COPE - What Does it Mean And Which One is For You?

Nancy Chen

BYOD, CYOD, COPE-- arguments have been made for each of these mobility strategies. How do you determine which one is best for your company? The three options cover the spectrum of options for..

3 Min Read
The 3 Steps for Bringing Your Luxury Good to Retail

CPG Team Management

The 3 Steps for Bringing Your Luxury Good to Retail

Cam Garrant
Anyone who has ever developed a product for retail understands how frustrating and confusing it can be to actually get the product on store shelves. For CPG (consumer packaged goods) organizations,..
3 Min Read
Here’s Why Luxury Field Reps Want Employee Monitoring

CPG Tools & Tech

Here’s Why Luxury Field Reps Want Employee Monitoring

Erin P. Friar

When launching a product into the luxury industry, it’s not enough for it to be highly priced. Luxury customers are looking for products that symbolize abstract things like “space, time [and],..

2 Min Read
Unreached Potential: Why Organizational Complacency is a Problem

Accountability

Unreached Potential: Why Organizational Complacency is a Problem

Cam Garrant

Any manager worth his salt looks to eliminate complacency within his team. Falling into a routine and losing a sense of drive can spread like wildfire through an organization when positive results..

3 Min Read
Pricing Your Beverage Right for Retail Execution

Pricing Your Beverage Right for Retail Execution

Nancy Chen

Price is important; there’s no doubt about it. For an emerging beverage brand, a mistake in pricing can cause a loss in sales. Price is one of the key indicators of a product’s value to a first-time..

5 Min Read
Cost Analysis: Paper vs Mobile Forms

Technology

Cost Analysis: Paper vs Mobile Forms

Erin P. Friar

If you’re looking into a new technology for your small business, you know every choice revolves around cost. Making the switch from paper to mobile forms may seem daunting, but looking at the dollars..

2 Min Read
How To Build Accountability In Your Luxury Goods Field Team

Accountability

How To Build Accountability In Your Luxury Goods Field Team

Matthew Brogie

The Problem

Luxury goods manufacturers usually put a lot of time and effort into thinking up and putting together effective merchandising displays for their products. In a market where shoppers are..

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