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The Important Merchandising Step You’re Forgetting

The Important Merchandising Step You’re Forgetting

Nancy Chen

Why isn’t your product moving off the shelf?

There are so many reasons why you might be feeling the pain of a slow month. A dip in sales could be a result of changing consumer preferences, retail traffic, a creeping competitor – or maybe it’s you.

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4 Min Read
3 Tips for Calculating the Right Software Choice

Technology

3 Tips for Calculating the Right Software Choice

Richard April

For small and medium sized businesses (SMBs) with field reps, there has never been a better time to utilize software tools to maximize profits and productivity. A growing number of software companies..

3 Min Read
3 Reasons To Evaluate the Performance of Your Field Reps

CPG Team Management

3 Reasons To Evaluate the Performance of Your Field Reps

Erin P. Friar

For small and medium sized businesses (SMBs) with field teams, breaking into an industry and gaining brand recognition can be difficult. One way to aid the process is by evaluating the performance..

4 Min Read
3 Ways to Help Your Retail Partners Combat Holiday Showrooming

Supply Chain Management

3 Ways to Help Your Retail Partners Combat Holiday Showrooming

Erin P. Friar

As the holiday season approaches, retailers have a lot of planning to do. Marketing campaigns need to be thorough and expansive and stock orders have to grow to make up for the rising number of..

5 Min Read
The Three Spirits of the Holiday Shopping Season

CPG Industry News

The Three Spirits of the Holiday Shopping Season

Cam Garrant

Black Friday is behind us, Cyber Monday is no more, and Green Monday has gone. So what’s left for retailers?

A whole lot actually.

2 Min Read
Saving You Time and Sanity: The Benefit of Mobile Forms

Saving You Time and Sanity: The Benefit of Mobile Forms

Nancy Chen

Imagine sorting through piles and piles of paper, trying to find a certain audit from a couple of months ago. Thirty minutes later, you’re still searching for the ever-elusive audit and you’re..

4 Min Read
How to Build Customer Loyalty with In Store Promotions

How to Build Customer Loyalty with In Store Promotions

Nancy Chen

In this day and age, customer loyalty is becoming scarce. With such saturated markets, there is intense competition among brands for customers. Supply far outstrips demand, and with the increase in..

3 Min Read
3 Ways to Help Field Reps Close End of Year Deals

Accountability

3 Ways to Help Field Reps Close End of Year Deals

Erin P. Friar

As the end of 2014 draws near, both managers and field reps are under more stress than usual. There’s more pressure to draw meetings with prospective retailers and close deals before the new year..

3 Min Read
How to Be an Outstanding Sales Promoter

How to Be an Outstanding Sales Promoter

Nancy Chen

As effective as in-store promotions are, you need good reps to promote the product, as they are your best advocate. Here we will address the aspects that make a rep a good sales promoter. Good..

3 Min Read
3 Ways for Field Teams to Optimize Merchandising Audits

3 Ways for Field Teams to Optimize Merchandising Audits

Erin P. Friar

For any small or medium sized business it is imperative to stay ahead of the competition by performing continuous merchandising audits. Instead of just asking reps to “check things out,” go in..

3 Min Read
New Year, New Opportunities: How to Best Prepare Your Healthy Product

New Year, New Opportunities: How to Best Prepare Your Healthy Product

Nancy Chen

New year, new beginnings. In 2014, the most common New Year’s resolution was to lose weight. Among the top 5 resolutions were staying fit and living a healthy lifestyle. What does this mean for your..

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