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Leading SMB Innovation with Calculation

Technology

Leading SMB Innovation with Calculation

Erin P. Friar

In the past 5-10 years, the rates of software adoption in small and medium sized businesses (SMBs) have simply trickled down from big businesses. However, SMBs that fail to adopt new software solutions in 2015 will fall behind their competition.

While many SMB managers know this to be true, there is still hesitation to integrate new software into established operations. Managers worry about employee resistance, operational disruption,..

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1 Min Read
Repsly's 17 Million Activities Milestone! (Infographic)

Repsly News

Repsly's 17 Million Activities Milestone! (Infographic)

Marko Kovač

We are excited to announce that Repsly has hit it a new milestone last week. We have officially synced over 17 million field activites on our software. Thank you for all your support, and the Repsly..

3 Min Read
What a Great Third Party Merchandising Rep Looks Like

What a Great Third Party Merchandising Rep Looks Like

Erin P. Friar

The outsourcing industry is beginning to be known as an innovation for businesses, bringing in more business for Third Party Merchandising firms. These firms must prove to prospective clients that..

3 Min Read
2015 Trends for Third Party Merchandisers: Insights from a Retail Veteran

2015 Trends for Third Party Merchandisers: Insights from a Retail Veteran

Erin P. Friar

President and founder of Retailbound, Yohan Jacob, spoke with us this week about the Third Party Merchandising industry and challenges for 2015.

3 Min Read
When It's Time to Break Up With Your Brand Image

Field Marketing

When It's Time to Break Up With Your Brand Image

Erin P. Friar

Just like any other separation, the process of rebranding can be difficult, but as a business evolves it is essential that its brand follows that progress. A brand change is warranted in obvious..

3 Min Read
Scheduling Software: Why Field Organizations Need It

Accountability

Scheduling Software: Why Field Organizations Need It

Erin P. Friar

Since many field organizations function as a mobile workforce, communication about client visits between managers and reps can be lost in translation. The misunderstanding that can happen with a..

4 Min Read
Choosing a Strategy for Building a Merchandising Team (Part 1 of 5)

CPG Team Management

Choosing a Strategy for Building a Merchandising Team (Part 1 of 5)

Matthew Brogie

If you are a reader of this blog then you know we spend a lot of time talking about how to make your field teams more efficient and effective, and how to leverage your field resources to provide..

3 Min Read
How to Be an Outstanding Rep: Insight From a Sales Veteran

Insights and Studies

How to Be an Outstanding Rep: Insight From a Sales Veteran

Erin P. Friar

This week, we spoke with Noel Bielawa who has been a sales representative for food product distributor Paul W. Marks for ten years. Bielawa shared his experience over the last decade in sales and..

3 Min Read
What You Need to Know about Employee Performance Ratings

CPG Team Management

What You Need to Know about Employee Performance Ratings

Matthew Brogie

As a society, we have been conditioned to reward based on a bell curve. Starting in secondary education and continuing into adulthood, it has been a long-standing belief that human performance..

3 Min Read
Small Brands Using Software to Optimize Category Management

CPG Tools & Tech

Small Brands Using Software to Optimize Category Management

Erin P. Friar

One of the strategies small businesses can use to acquire and retain retail partners is optimized category management; that is, the effective managing of the vendor side of a relationship. Marketing..

4 Min Read
Driving Your Field Team to Fight for the 'First Moment of Truth'

Team Building

Driving Your Field Team to Fight for the 'First Moment of Truth'

Matthew Brogie

In my last post I focused on the First Moment of Truth, when the consumer makes the decision to buy your product over a competitor’s, and the 3 F’s (Featured, Fresh and Findable) that position you to..

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