The 4 “Ps” of marketing are well known in the merchandising world; after all, they are what drive the factors behind success in the industry. When focusing on sales outlets, the goal of merchandising is to provide retailers with these 4 merchandising Ps:
Field reps spend at least 13% of their day driving from place to place. While this may not seem like a large part of their day, it is a vital one. Any delays in their transportation time may cause a..
Effective territory management is a powerful tool in any industry. It allows for visibility of competitors, eliminates ineffective travel, and encourages streamlined visits with retailers. To remain..
For small and medium business owners, growth is essential. In order to keep up with competition, SMBs must be able to grow quickly and inexpensively. However, growth often equates to increased..
When email first came on the scene as a communication technique, it was praised. The ability to send a nearly instantaneous message to a coworker was truly game changing. While the speed of email..
When workers perform their duties in the field, they are constantly pressed for time. Between traveling complex routes, meeting up with retailers, and completing forms there is very little time to be..
For many business owners, nothing is worse than an out of stock incidence. Lost profits, as well as potentially lost customer loyalty, hurt a business. So what could possibly be worse than a..
It’s the middle of the week, and your field rep is in a slump. They’ve done audit after audit, and they’re exhausted from filling out paper forms and making phone calls, from checking prices and..
There are so many factors involved with determining a company’s success. Are they being innovative enough? Is their team of employees given praise for their accomplishments and held accountable for..
In third party merchandising, client satisfaction is key. Since clients can choose from numerous, competing companies, third party merchandisers are under added pressure to perform well. To stand out..
It’s a mantra that business leaders have heard 1,000 times before: “Companies must innovate or fail.” The incredible rate at which technology has grown within the last 20 years has shaken the status..
