B2B (business-to-business) marketing is far more lucrative than B2C (business-to-consumer) marketing- a single B2B sale can earn you hundreds of thousands of dollars, while a B2C sale may only earn you a few dollars. However, the profit difference isn’t the only disparity. B2B marketing differs from B2C marketing because it is logic-based rather than emotion-based. Other businesses want to know how your product will help their business
Wanting to get your product on the shelf and actually getting your product on the shelf are two very different things. Many entrepreneurs know this after pitching to numerous retailers and hearing..
Placing purchase orders is an integral part of a field rep’s daily duties. Because orders are a main source of revenue, they need to be executed in a thorough, correct, and efficient manner. If..
The 4 “Ps” of marketing are well known in the merchandising world; after all, they are what drive the factors behind success in the industry. When focusing on sales outlets, the goal of..
Field reps spend at least 13% of their day driving from place to place. While this may not seem like a large part of their day, it is a vital one. Any delays in their transportation time may cause a..
Effective territory management is a powerful tool in any industry. It allows for visibility of competitors, eliminates ineffective travel, and encourages streamlined visits with retailers. To remain..
For small and medium business owners, growth is essential. In order to keep up with competition, SMBs must be able to grow quickly and inexpensively. However, growth often equates to increased..
When email first came on the scene as a communication technique, it was praised. The ability to send a nearly instantaneous message to a coworker was truly game changing. While the speed of email..
When workers perform their duties in the field, they are constantly pressed for time. Between traveling complex routes, meeting up with retailers, and completing forms there is very little time to be..
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For many business owners, nothing is worse than an out of stock incidence. Lost profits, as well as potentially lost customer loyalty, hurt a business. So what could possibly be worse than a..
It’s the middle of the week, and your field rep is in a slump. They’ve done audit after audit, and they’re exhausted from filling out paper forms and making phone calls, from checking prices and..
