As more and more small businesses begin to move towards the cloud, there are still plenty of questions unanswered for curious business owners and managers who want confirmation that all of their data and work will be secure and backed up. The reality of the situation is that many business owners, managers, and field reps already use the cloud in their day to day lives—whether at work or during their personal time.
This week, we spoke with Tammy Katz, CEO of Katz Marketing Solutions and Adjunct Professor of Brand Management at The Ohio State University about retail strategies for small business. Here are three..
There are numerous pieces of advice written on both the process of hiring and training a new hire. Yet, there is another critical step managers must make before a new hire makes the transition into..
The summer season is upon businesses, and that means it is time for outdoor promotions. Your business may be promoting at a fair, a sporting event, or in any other arena that attracts large crowds,..
Sales reps have a demanding job. They spend nearly their entire day on the road, deal with a myriad of clients, and are constantly working to cross-sell, up-sell, and keep everyone in the..
In recent years, ‘Convergence’ has become a popular buzzword in business. What is it and why should you care? The Aberdeen Group defines it as an “experience in which all employees are connected (..
Employees of field-based organizations have to perform a unique type of multiple-tier customer service. That is, these reps must be able to service both business professionals (or those people who..
Of all the characteristics required to provide excellent customer service, being “information aware” is the most important, according to Gartner Research Director Oliver Huang. She defines this trait..
Having a solid company culture has multiple benefits such as increased employee engagement, strengthened brand image, and higher quality goal alignment. Developing this type of environment can be..
LinkedIn is a fantastic tool to connect with colleagues, speak with potential employees, and follow influencers in various fields. To take full advantage of the professional social network, business..
Since organizations that hire on a seasonal basis generally experience high employee turnover rates, some managers do not seek out engagement strategies for their short-term workers. Yet, there are..
