The pandemic expedited a need for digital transformation and organizational agility that otherwise may have taken years to adopt – and many field teams faced a sink or swim situation. The past 18 months created a lot of change in process for CPG brands and their field teams and left many desiring more insight and control of their SKUs on the shelf.
The retail execution software leader is helping field teams leverage image recognition technology to execute faster, cheaper, and more accurate shelf audits at scale.
For many CPG brands, purchasing syndicated sales data from IRI or Nielsen is a critical part of understanding the journey their products make from distribution through to purchase. Sure, your..
If you’re having difficulty rebuilding your merchandising team back up to pre-pandemic levels, just breathe. And know you’re not alone. Many merchandising teams across North America are facing a..
How can you attract top talent to your field team and retain them?
What has your brand done differently this summer to stand out on the shelf? As many shoppers have been eager to return to their in-store shopping habits it’s created a hyper-competitive market for..
Wendy’s Spicy Chicken flavored Pringles. Space Jam Mac & Cheese. Krispy Kreme flavored Smart Food Popcorn. These are just a few of the cross-promotion campaigns sweeping the nation this summer as..
With the summer in full swing, many retailers have relaxed protective measures which have increased foot traffic and in-store shopping. While the retail environment is always ready for discovery, now..
While it may be commonplace for CPG brands to leverage their retail execution platforms to drive sales performance in the field, Nutrabolt – one of the most globally well-recognized energy brands –..
For the most part in the United States life is beginning to feel a bit more normal as the Covid pandemic eases. It’ll also come as no surprise that consumers are excited to get back to their regular..
Field sales leaders and executive teams are constantly seeking a baseline understanding of their field teams’ ability to cleanly execute and impact their sales goals. With 25 percent of sales lost..
