When you are looking for a new product or service, where do you go for suggestions? The Internet? Friends? Customer reviews? Some people may go to all three, but many rely on just one. If you are producing a lot of your own content, but your potential consumers are relying only on word of mouth or online reviews, then you are missing out. As such, it is important to focus on more than one kind of marketing, and cultivate a following..
Employee turnover burdens businesses with upfront costs of recruiting and training a replacement and lost knowledge from the employee who is leaving the organization. Turnover results from a number..
Between 2007 and 2009, 8.8 million jobs and $19.2 trillion in household wealth were lost. The causes of the Great Recession of 2008 are numerous and in continuous debate. As we begin to list probable..
On Tuesday June 15th, Lumber Liquidators made the announcement that it had fired Chief Merchandising Officer William Schlegel. Although the decision to fire Schlegel was not explained, the flooring..
What are your five favorite smartphone apps (set aside the ones that ship with the phone like text, email, camera…)? Flipping through my home pages the ones I use the most are
1. Uber
2. Waze
3. Wigo
Remote employee engagement is a common challenge faced by field team managers. It can be challenging to monitor the involvement of employees who spend little to no time in the back office. Boosting..
I want you to think about your best friend—that person who you can tell anything to. He or she has your complete trust and respect. When did you first begin to develop that strong bond? Was it when..
We all know that today, as consumers, we encounter advertising everywhere we go. At some point, we start tuning it out. It is no longer enough for an ad to simply say “this is my product, this is..
Before you can set up a display, run a promotion, or vie for the best shelf space, you have to show up to the retailer meeting. When busy, it is something so secondary that it can easily be..
Tomorrow, the 147th Belmont Stakes will take place in New York at Belmont Park. This race is the last of the three big American races, prefaced first by the Kentucky Derby, then the Preakness..
When you’re putting together a team of field reps, what is your goal? What is it that you hope your reps can deliver? Great customer service, high customer retention, expansive knowledge of products,..
