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5 Biggest Time Wasters in the Field

Accountability

5 Biggest Time Wasters in the Field

Amanda McGuinness

When you're trying to run a profitable business and are reliant upon product sales to do so, what would you want your salespeople to spend most of their time doing? If you answered selling then you’re on the right track! Yes, of course you want them to be selling. Field sales reps have a specific skillset that is integral to any organization. However, as with many other aspects of business operations, there is often some organizational..

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4 Min Read
Feeling Festive? 3 Independence Day Promotion Ideas

Field Marketing

Feeling Festive? 3 Independence Day Promotion Ideas

Victoria Vessella

Independence Day is a holiday that resonates with all Americans, regardless of their age, religion, or cultural background. It also spurs consumer shopping, with the average American spending $300..

3 Min Read
Top 5 Resources on Millennials for Business Leaders to Follow

Insights and Studies

Top 5 Resources on Millennials for Business Leaders to Follow

Erin P. Friar

As of 2015, the Millennial generation now makes up the majority of the workforce; with that fact comes all the unique workplace expectations and aspirations Millennials carry. To attract, hire, and..

3 Min Read

Accountability

Micromanaging—It's Like Eating a Chocolate Bar

Aya Tsuruta

Micromanagement is like eating a chocolate bar. It’s tempting and rewarding, but can be damaging too. The trick is to have good portion control. The extreme opposite of micromanagement is what Forbes..

3 Min Read
5 Reasons You Shouldn't Build a Custom App

Technology

5 Reasons You Shouldn't Build a Custom App

Amanda McGuinness

People have become accustomed to having everything they need immediately at their fingertips. This may seem unreasonable, but today if you cannot give your clients instant gratification it reflects..

3 Min Read
Mobile Workforce Management: The Value of Remote Team Cohesion

Accountability

Mobile Workforce Management: The Value of Remote Team Cohesion

Victoria Vessella

Research suggests that remote teams have the capacity to outperform their office counterparts, so long as they posses task accountability and team cohesion. Obtaining these results within remote..

4 Min Read
The Average Millennial's Attention Span—Shorter Than Your Goldfish's

Field Marketing

The Average Millennial's Attention Span—Shorter Than Your Goldfish's

Aya Tsuruta

Today, attention has become a commodity for marketers. It’s scarce. And like anything in economics, scarcity means higher demand, higher value, and ultimately higher costs. To put it in numbers,..

3 Min Read
The Undeniable Power of POP Ads

The Undeniable Power of POP Ads

Amanda McGuinness

When you walk into the grocery store, typically you know what you are looking for. You may have a list typed out on the notepad of your smartphone, go for the old school paper list, or you just..

3 Min Read
How Can Managers Fix Mistakes They’re Making with Remote Employees?

Accountability

How Can Managers Fix Mistakes They’re Making with Remote Employees?

Victoria Vessella

Managing employees that work from various locations across the globe is a phenomenon that isn’t slowing down anytime soon. William Ford of UrbanBound, a relocation management company, recently..

3 Min Read
Using Mobile Data Collection to Vie for Shelf Space

Using Mobile Data Collection to Vie for Shelf Space

Victoria Vessella

Retail shelf space is a hot commodity for suppliers and distributors. With so many products on the market and so little room available to display them, retailers are more selective than ever about..

5 Min Read
Packaging Design: Getting From the Shelf to the Checkout Line

Packaging

Packaging Design: Getting From the Shelf to the Checkout Line

Aya Tsuruta

A thirsty shopper approaches the refrigerated section of Whole Foods and faces about twenty different beverage options. She wants something healthy to make up for the 

slice of pizza she just ate for..

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