Field Marketing

When It's Time to Break Up With Your Brand Image

Just like any other separation, the process of rebranding can be difficult, but as a business evolves it is essential that its brand follows that progress. A brand change is warranted in obvious..

Accountability

Scheduling Software: Why Field Organizations Need It

Since many field organizations function as a mobile workforce, communication about client visits between managers and reps can be lost in translation. The misunderstanding that can happen with a..

CPG Team Management

Choosing a Strategy for Building a Merchandising Team (Part 1 of 5)

If you are a reader of this blog then you know we spend a lot of time talking about how to make your field teams more efficient and effective, and how to leverage your field resources to provide..

CPG Team Management

What You Need to Know about Employee Performance Ratings

As a society, we have been conditioned to reward based on a bell curve. Starting in secondary education and continuing into adulthood, it has been a long-standing belief that human performance..

CPG Tools & Tech

Small Brands Using Software to Optimize Category Management

One of the strategies small businesses can use to acquire and retain retail partners is optimized category management; that is, the effective managing of the vendor side of a relationship. Marketing..

Team Building

Driving Your Field Team to Fight for the 'First Moment of Truth'

In my last post I focused on the First Moment of Truth, when the consumer makes the decision to buy your product over a competitor’s, and the 3 F’s (Featured, Fresh and Findable) that position you to..

Territory Management

Why it Might be Time to Rotate: Territory Management

Sales are contingent upon the attitude of the salesman—not the attitude of the prospect.

Team Building

Part 3: Three Team Building Activities with Remote Employees

(This is the third blog in a three-part series focusing on the character of the ideal, remote employee and how to effectively manage a team of remote workers.)

Competitive business managers should..

Team Building

(Part 2) 3 Onboarding Tips to Use with Remote Employees

(This is the second blog in a three-part series focusing on the character of the ideal, remote employee and how to effectively manage a team of remote workers.)

Onboarding is generally described as..