Breaking into the Beverage Industry—You Can Do It
Innovators in the beverage industry never cease to impress me. A few years back, I saw Odwalla smoothies for $3 and ZICO coconut waters for $4 and thought no way. Not for my poor credit card. Now I’m seeing cold-pressed organic juices on the shelves for upwards of $10! The amazing thing is, even with such high prices, beverage suppliers are managing to make it out of this highly competitive industry alive and with flying colors...