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The summer season is upon businesses, and that means it is time for outdoor promotions. Your business may be promoting at a fair, a sporting event, or in any other arena that attracts large crowds, and you are likely to see competitors there. Here are three creative ideas to shift the crowd’s attention towards your business.
Sales reps have a demanding job. They spend nearly their entire day on the road, deal with a myriad of clients, and are constantly working to cross-sell, up-sell, and keep everyone in the..
In recent years, ‘Convergence’ has become a popular buzzword in business. What is it and why should you care? The Aberdeen Group defines it as an “experience in which all employees are connected (..
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Of all the characteristics required to provide excellent customer service, being “information aware” is the most important, according to Gartner Research Director Oliver Huang. She defines this trait..
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Having a solid company culture has multiple benefits such as increased employee engagement, strengthened brand image, and higher quality goal alignment. Developing this type of environment can be..
LinkedIn is a fantastic tool to connect with colleagues, speak with potential employees, and follow influencers in various fields. To take full advantage of the professional social network, business..
Since organizations that hire on a seasonal basis generally experience high employee turnover rates, some managers do not seek out engagement strategies for their short-term workers. Yet, there are..
Carol Spieckerman, President of NewMarketBuilders, spoke with us this week about three key trends that emerging beverage brands should keep an eye on in 2015. Check out what Spieckerman had to say..
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Podcasts have been around for quite some time now, and though many thought that..
Over the last few weeks we’ve explored approaches to outsourcing your merchandising team, highlighting the flexibility, coverage and leverage these options provide, particularly for surge and highly..
“You can observe a lot by just watching”--Yogi Berra
Last week, we talked about the 10 blogs that every field-based organization should be following. This week, we’ll be looking at an..
