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Small Business, Big Data: A Practical Approach

Technology

Small Business, Big Data: A Practical Approach

Victoria Vessella

We’ve been hearing the term “big data” for years now, but usually not in the same sentence as “small business.” Companies of all sizes are using big data to improve internal operations, marketing strategies, and even employee engagement. But how can small businesses reap the benefits of big data without using expensive storage and analytics tools? The answer lies in taking a more tailored, practical, and mobile data collection approach.

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3 Min Read
Mobile Workforce Management: Building a Strong Company Culture with a Remote Team

Accountability

Mobile Workforce Management: Building a Strong Company Culture with a Remote Team

Aya Tsuruta

If you ever played on a sports team in high school or college, you probably remember those three cherished minutes your coach gave you to grab some water in the middle of practice. You’d take off..

3 Min Read
The Perks of Having a Pop-Up Shop

Field Marketing

The Perks of Having a Pop-Up Shop

Aya Tsuruta

In the frigid February air of Boston, my mission was simply to get from point A, Park Street, to point B, the North End. I had no intentions of pausing, but while walking through Faneuil Hall I was..

3 Min Read
Using Simple CRM To Reduce Complexity

Insights and Studies

Using Simple CRM To Reduce Complexity

Victoria Vessella

Modern businesses are more complex than ever before. With various technologies and communication channels exploding on the scene at an exponential rate, it can be difficult for organizational leaders..

3 Min Read
Learning from Others’ Branding Mistakes: 3 Mishaps to Avoid

Field Marketing

Learning from Others’ Branding Mistakes: 3 Mishaps to Avoid

Victoria Vessella

Businesses take a risk when they introduce new product lines or alter their marketing strategies. Although these practices are designed to promote sales and brand awareness, they can sometimes do..

1 Min Read
Eight Start-Up Stereotypes (Infographic)

Insights and Studies

Eight Start-Up Stereotypes (Infographic)

Amanda McGuinness

Last summer, I found myself enthralled by the hilarity of HBO’s Silicon Valley. I tuned in every Sunday to see what would become of my favorite pretend tech start-up. It was funny, a bit crude, a..

7 Min Read
INTERVIEW: Marko Kovac on Business Management Solutions

Insights and Studies

INTERVIEW: Marko Kovac on Business Management Solutions

Aya Tsuruta

At Repsly, we want to provide you with the latest industry-specific news and advice on managing field teams, so we’ve put together a series of repsclusive interviews with experts in the field. We..

3 Min Read

Insights and Studies

"S" is for Simple CRM: When Less Is More

Aya Tsuruta

The “S-Curve:” every innovator’s worst enemy. Martha Lagace, from the Harvard Business School explains it this way: When an idea is first made, only a handful adopt it and it slowly gains momentum..

2 Min Read
Establishing Structure To Engage Remote Employees

Accountability

Establishing Structure To Engage Remote Employees

Victoria Vessella

It can be hard to foster a sense of community and routine amongst remote employees who have very little interaction with their managers and colleagues. When managers provide structure in field reps’..

2 Min Read
Out Of Stock Problems: What is OOS and How to Prevent Stock Loss

Supply Chain Management

Out Of Stock Problems: What is OOS and How to Prevent Stock Loss

Nancy Chen

The field rep searches the aisles, a clear memory of his company’s beautifully arranged beverages in his mind. “It should be here somewhere,” he thinks, making lap after lap around the beverage..

3 Min Read
Field Rep Essentials: Being Self Motivated

CPG Team Management

Field Rep Essentials: Being Self Motivated

Amanda McGuinness

Sales is an umbrella term that encapsulates multiple different tactics for selling. Two popular forms of sales representatives are those who make sales over the phone and virtual web demos (inside..

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