I want you to think about your best friend—that person who you can tell anything to. He or she has your complete trust and respect. When did you first begin to develop that strong bond? Was it when you two went out to that huge party your first weekend of college? Probably not. How about the time you were having a rough week and you were able to open up to this person about your frenzied life, even if only for five minutes? That sounds..
We all know that today, as consumers, we encounter advertising everywhere we go. At some point, we start tuning it out. It is no longer enough for an ad to simply say “this is my product, this is..
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Before you can set up a display, run a promotion, or vie for the best shelf space, you have to show up to the retailer meeting. When busy, it is something so secondary that it can easily be..
Tomorrow, the 147th Belmont Stakes will take place in New York at Belmont Park. This race is the last of the three big American races, prefaced first by the Kentucky Derby, then the Preakness..
When you’re putting together a team of field reps, what is your goal? What is it that you hope your reps can deliver? Great customer service, high customer retention, expansive knowledge of products,..
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The summertime provides retailers with unique opportunities to capitalize on the season’s warm weather, increased tourism, and seasonal events. Even if your company is not in the business of..
The tech world is ever evolving, coming up with countless solutions to make your business faster, more organized, innovative, and overall more competitive. When things are going well, it is easy to..
Data is as equally-weighted a strategic corporate resource as capital, seeing that our economy has shifted from one of industry to one of information. Having an efficient mobile data collection..
“The customer is always right.” This age old mantra of salesmen highlights the ultimate importance of customer satisfaction to a successful venture. For manufacturers of Consumer Packaged Goods..
At any workshop discussing relationships of any kind, communication is the first talking point. Without effective communication, relationships are unable to develop any kind of long-term trust or..
The summer season is an interesting time of year for retail. Weather changes, increased tourism, and seasonal holidays all have an effect on consumer spending. Being aware of the current retail..
