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The Triple Crown of Sales

Team Building

The Triple Crown of Sales

Amanda McGuinness

Tomorrow, the 147th Belmont Stakes will take place in New York at Belmont Park. This race is the last of the three big American races, prefaced first by the Kentucky Derby, then the Preakness Stakes. Collectively, these races are known as the Triple Crown. To win the Triple Crown, the same horse must win all three races. The last and longest race, the Belmont Stakes, is known as “The Test of the Champion,” as this final race will..

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3 Min Read
Myth Buster: Extroverts Make the Best Field Reps

Team Building

Myth Buster: Extroverts Make the Best Field Reps

Aya Tsuruta

When you’re putting together a team of field reps, what is your goal? What is it that you hope your reps can deliver? Great customer service, high customer retention, expansive knowledge of products,..

4 Min Read
3 Simple Summer Promotional Ideas for Small Businesses

Field Marketing

3 Simple Summer Promotional Ideas for Small Businesses

Victoria Vessella

The summertime provides retailers with unique opportunities to capitalize on the season’s warm weather, increased tourism, and seasonal events. Even if your company is not in the business of..

2 Min Read
The Uber Paradigm: Importance of Early Disruptions

Insights and Studies

The Uber Paradigm: Importance of Early Disruptions

Amanda McGuinness

The tech world is ever evolving, coming up with countless solutions to make your business faster, more organized, innovative, and overall more competitive. When things are going well, it is easy to..

3 Min Read
How Mobile Data Collection Can Improve Your Bottom Line

Insights and Studies

How Mobile Data Collection Can Improve Your Bottom Line

Victoria Vessella

Data is as equally-weighted a strategic corporate resource as capital, seeing that our economy has shifted from one of industry to one of information. Having an efficient mobile data collection..

3 Min Read
5 Keys to Becoming Your Retailer's Favorite Brand

CPG Team Management

5 Keys to Becoming Your Retailer's Favorite Brand

Amanda McGuinness

“The customer is always right.” This age old mantra of salesmen highlights the ultimate importance of customer satisfaction to a successful venture. For manufacturers of Consumer Packaged Goods..

5 Min Read
Why Effective Communication Between Managers & Employees Matters

Team Building

Why Effective Communication Between Managers & Employees Matters

Sara Mack

At any workshop discussing relationships of any kind, communication is the first talking point. Without effective communication, relationships are unable to develop any kind of long-term trust or..

4 Min Read
Summer 2015 Retail Sales Forecast

Insights and Studies

Summer 2015 Retail Sales Forecast

Victoria Vessella

The summer season is an interesting time of year for retail. Weather changes, increased tourism, and seasonal holidays all have an effect on consumer spending. Being aware of the current retail..

3 Min Read
Your Brands Guardian Angel: Harnessing the Halo Effect

Your Brands Guardian Angel: Harnessing the Halo Effect

Amanda McGuinness

A consumer’s good experience with one product can cast a positive image across your entire brand. Known as the halo effect, it is important to leverage these positive associations with a specific..

3 Min Read
Top 5 Resources on Employee Engagement for Business Leaders

Accountability

Top 5 Resources on Employee Engagement for Business Leaders

Erin P. Friar

Employee engagement is crucial to competitive success, improved communication, and higher rates of retention. Due to the recent focus of research and input on this issue, there is a large..

2 Min Read
The Power of In-Store Food & Beverage Samples

Field Marketing

The Power of In-Store Food & Beverage Samples

Cam Garrant

In the United States, craft beer sales are quickly overtaking some of the most established brands in the country. According to the Brewers Association, craft beer sales rose 18% last year and they..

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