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Packaging Considerations for the Food Industry

Packaging

Packaging Considerations for the Food Industry

Victoria Vessella

Good packaging is an invaluable asset for any company that produces physical goods. Packaging design relays a message to consumers about not only the contents inside of the package, but also about what your brand represents. In addition to a creative design, there are particular considerations that need to be taken into account when it comes to food product packaging. With careful foresight, your food product’s packaging can help ..

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4 Min Read
3 Ways Managers Can Help Sales Representatives Improve

Team Building

3 Ways Managers Can Help Sales Representatives Improve

Victoria Vessella

Even the most competent and seasoned sales professionals can run into roadblocks. During trying times, it’s up to sales managers to get their teams back on track. Josh Stevens of QuotaFactory shares..

3 Min Read
First Steps for Sales-Marketing Alignment

Accountability

First Steps for Sales-Marketing Alignment

Victoria Vessella

The collaboration of sales and marketing departments is becoming imperative for businesses of any size. A survey conducted by Demand Metric revealed that 80% of respondents with highly integrated..

3 Min Read
What Sales Managers Can Learn from Professional Soccer Coaches

Insights and Studies

What Sales Managers Can Learn from Professional Soccer Coaches

Victoria Vessella

20.3 million viewers tuned in to watch the FIFA Women’s World Cup this yeat where the players put on a terrific show. One very overlooked aspect of the tournament, however, was the efficacy of the..

5 Min Read
5 Ways Beverage Companies Can Stand Out at Trade Shows

Field Marketing

5 Ways Beverage Companies Can Stand Out at Trade Shows

Victoria Vessella

Trade shows provide opportunities for businesses to promote themselves, cultivate relationships with key clients, and scope out the competition. However, due to the sheer volume of vendors present at..

4 Min Read
Make Your Health Brand Pop Against the Competition

Make Your Health Brand Pop Against the Competition

Amanda McGuinness

Its no secret that health foods have become increasingly popular in the past twenty years. Consumers who were once content using big household brand names are now hyper-aware of things like GMOs,..

3 Min Read

Time Value of Data: Preventing Client Data Decay

Matthew Brogie

The principle of temporal depreciation applies to many things in life, like the value of money and biological aging. And it also applies to one of the most discussed topic of the decade - data. ..

3 Min Read
How to Capitalize on New Product Packaging

Packaging

How to Capitalize on New Product Packaging

Amanda McGuinness

An entrepreneur has an idea for a great new product. Furthermore, the great new product has a great mission behind it and a clear niche market. They make the product, get it in stores, and eagerly..

3 Min Read
The (Somewhat) Perfect Harmony: E-Commerce and Brick & Mortar

Technology

The (Somewhat) Perfect Harmony: E-Commerce and Brick & Mortar

Amanda McGuinness

For the past few years, the ease and convenience of an online purchase has turned ecommerce into a booming industry. When you get out of work at the end of the day, you no longer have to choose..

3 Min Read
Keeping a Happy Workforce: Employee Retention

Team Building

Keeping a Happy Workforce: Employee Retention

Amanda McGuinness

As a manager, you need to be sure that your team is making deadlines, meeting quotas, representing your brand, and more. However, as a manager you also need to look out for your team to ensure they..

4 Min Read
Myth Buster: Who Are the Best Leaders?

Insights and Studies

Myth Buster: Who Are the Best Leaders?

Amanda McGuinness

Good leadership makes for good business in many ways. Good leaders can pass on insight, experience, and vision to those who work for them. However, becoming a good leader and developing leadership..

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