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3 Ways Small Businesses Can Improve Employee Productivity

Team Building

3 Ways Small Businesses Can Improve Employee Productivity

Victoria Vessella

Organizations are constantly looking for ways to get ahead of the competition. Keeping employee productivity high is one way to do this. Making small operational tweaks now can compound over time to have significant effects on business growth, especially for organizations that do not have the same resources as large corporations. The following tips provided by MVP Visuals President, Ben Camerota, are examples of ways your small..

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5 Min Read
Sales Advice: Gems From

Insights and Studies

Sales Advice: Gems From "The Office"

Amanda McGuinness

If you ask me what comes to mind when I think “salesperson” it’s three people: Jim Halpert, Dwight Schrute, and Michael Scott, of NBC’s “The Office.” I probably watch too much TV. All three of these..

5 Min Read
3 Thrifty Tips For Marketing Big With a Small Budget

Field Marketing

3 Thrifty Tips For Marketing Big With a Small Budget

Aya Tsuruta

Generally for things like shoes or earphones, you get what you pay for. $7 earphones will last you maybe a couple of months at best. As for shoes, leather flip flops will get you through plenty of..

4 Min Read
6 Benefits of Remote Employee Monitoring

Accountability

6 Benefits of Remote Employee Monitoring

Victoria Vessella

It can be difficult for managers of remote employees to ensure that their team in the field are working to their fullest potential. Without a means of tracking their activities, managers are forced..

4 Min Read
How to Give Feedback to Employees

Accountability

How to Give Feedback to Employees

Aya Tsuruta

Dear Manager,

Am I doing everything right? Is there anything I should be doing differently? With little feedback, I’m not confident that I’m performing at the caliber expected of me. I would also..

3 Min Read
Allocating Field Territories: Why and How?

Territory Management

Allocating Field Territories: Why and How?

Aya Tsuruta

Here’s what you don’t want: unnecessary travel costs, concentrated efforts in areas with low returns, or a lack of attention on your highest revenue-generating clients. Andris Zoltners of..

3 Min Read
Key Performance Indicators for Marketers

CPG KPIs & Reporting

Key Performance Indicators for Marketers

Aya Tsuruta

What’s the difference between marketing and sales? Ultimately, not much. Both aim to reach out to customers, keep them engaged, and foster long relationships with them. Marketing creates the..

4 Min Read
Going Green: Nike and LEGO are Doing it, You Should Too

Insights and Studies

Going Green: Nike and LEGO are Doing it, You Should Too

Aya Tsuruta

Last month at the Cannes Lions Festival of Creativity, Publicis Impetu, a top creative agency, won a silver Lion for their promotional packaging of Nike Frees.

3 Min Read
Everyone Can Master Intuition

Insights and Studies

Everyone Can Master Intuition

Aya Tsuruta

Most people aren’t born experts at sales or customer management. Creating and maintaining rapport with customers requires training and practice, but those who stand out in these areas have something..

3 Min Read
The Role of Photographs in Businesses

The Role of Photographs in Businesses

Aya Tsuruta

Instagram was born out of Stanford-graduate Kevin Systrom’s passion for photography and knack for coding. Within 9 months of its launch it had 7 million users. Today it boasts over 300 million users,..

4 Min Read
Tips for Negotiating with Retailers

Supply Chain Management

Tips for Negotiating with Retailers

Victoria Vessella

Getting your product into retail stores can be a daunting task. Shelf space is valuable real estate, as countless vendors are competing for a slice of the same pie. It’s important to remember that ..

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