Everything You Need to Know About Sales Persuasion
If field representatives could have one wish—any wish— it would probably be to remove the word ‘no’ from their clients’ vocabularies. Rejection can be frequent and frustrating, but an exceptional field representative knows how to turn no’s into yes’s, or sometimes even evade the no’s. How? Through persuasion. At the turn of the century as technology was beginning its grand takeover, Jay A. Conger of the Harvard Business Press..