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3 Things Remote Team Leaders Can Learn From March Madness

Accountability

3 Things Remote Team Leaders Can Learn From March Madness

Aya Tsuruta

For 3 weeks every spring, it feels like half the population disappearstraffic subsides, grocery aisles are deserted, and even some office chairs abandoned. Where do all of the people go?

Well, you could probably find them in front of their TVs with a large box of Domino’s pizza, watching one of the most glorified college sporting events of the year, March Madness. Perhaps you’ve heard of it before. Does the word bracket ring a bell?

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4 Min Read
Building Product Line Sheets: 3 Tips and Examples to Remember

CPG KPIs & Reporting

Building Product Line Sheets: 3 Tips and Examples to Remember

Erin P. Friar

For businesses trying to push products into retail stores, having a well organized retail line sheet to present is critical. The line sheet is a document that the business can hand over to a retail..

2 Min Read

CPG KPIs & Reporting

Data is Gold: Taking Advantage of KPIs

Victoria Vessella

Every smart business owner knows the importance of KPIs (Key Performance Indicators). KPIs are metrics used to measure the success of a business, department, or individual against their goals. They..

2 Min Read
Essential KPIs for Sales Reps and Managers

CPG KPIs & Reporting

Essential KPIs for Sales Reps and Managers

Cam Garrant

Businesses have thousands of moving parts, and keeping track of what is actually important can often seem an insurmountable task for managers and small business owners. The reality of the situation..

3 Min Read
Increase Employee Engagement in Sales Representatives Using Data

Accountability

Increase Employee Engagement in Sales Representatives Using Data

Victoria Vessella

Studies have shown that salespeople are most engaged and motivated when they are conducting core activities, such as talking to prospects or working towards closing a deal. Ambition Marketing..

3 Min Read
Retailer-Supplier Relationships Are Changing in the F&B Industry

Supply Chain Management

Retailer-Supplier Relationships Are Changing in the F&B Industry

Victoria Vessella

Both retailers and suppliers of food and beverage products are responsible for making sure that they’re offerings are safe for consumption. A brand’s reputation and bottom line can suffer as a result..

3 Min Read
Conducting Market Research the Right Way

Insights and Studies

Conducting Market Research the Right Way

Aya Tsuruta

You’ve heard the story before. When Coca-Cola replaced their original soft drink with new Coke in 1985, things went haywire. People began to hoard original Coca-Cola, some identifying the situation..

5 Min Read
Tracking Success: 7 Characteristics of Effective KPIs

CPG KPIs & Reporting

Tracking Success: 7 Characteristics of Effective KPIs

Melissa Sonntag

For growing and competitive businesses, it is important to constantly evaluate operations. To track their most important business objectives, data-driven teams establish Key Performance Indicators..

3 Min Read
Staying Connected With Your Field Team Using Mobile Messaging

Accountability

Staying Connected With Your Field Team Using Mobile Messaging

Sophorn Chhay

If you're still calling your field team to check in and deliver the daily update, you might as well be utilizing smoke signals or sending out the company carrier pigeon. Some two-thirds of American..

3 Min Read
Tips for the Field Sales Representative Turned Manager

Accountability

Tips for the Field Sales Representative Turned Manager

Aya Tsuruta

After years of cold calling, in-store visits, and demo planning, your big day has come. Your boss has recently offered you a promotion and you’re soon to be the new regional manager. While an..

3 Min Read
How Business Merchandising Audits Can Lead To Improved Strategies

How Business Merchandising Audits Can Lead To Improved Strategies

Victoria Vessella

Conducting regular business merchandising audits is essential for any business competing in the retail arena. These types of audits are crucial for ensuring that your product is being properly..

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